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ADMIN posted a blog entry in FDF Online NewsIn what has arguably been a spectacular year, the football season - comprised of prominent leagues and tournament - is nearing its fitting end. We've seen the likes of Barcelona lifting the La Liga trophy for the 26th time, Juventus clinching their eight successive Serie A title and Kylian Mbappe's hat-trick powering Paris Saint-Germain to Ligue 1 triumph this season. Also, the football fans were recently treated with Manchester City's thrilling Premier League title triumph that was decided on the final matchday of the season. Following the EPL suit, this year's Bundesliga title is also set to go down to the wire as Bayern Munich and Borussia Dortmund (two-points adrift at the top) seek one final win to lift the trophy in the last round of matches on 18th May. And then, there is that big UEFA Champions League final in Madrid that will see English giants Liverpool and Tottenham Hotspur locking horns for Europe's biggest trophy on 2nd June. But, while the highly-anticipated clash is still a few weeks away, the fans would be happy to update themselves on the latest list of most valuable and strongest football clubs in the world. © Reuters Putting some of the world's biggest football brands to test, Brand Finance has come up with this year's 'Football 50' - list of top football club brands. Taking into account a number of metrics (both financial and non-financial), the world's leading independent brand valuation consultancy firm has revealed the list of Top 50 most valuable and strongest football brands. Real Madrid might have crashed out of the Champions League and lost the La Liga trophy to arch-rivals Barcelona, but they have the title as the world's strongest football brand in 2019. With a brand value of 1.646 billion euro, the club is ahead of a peer group of a billion-euro-plus brands that includes Manchester United (€1.472bn), Barcelona (€1.393bn), Bayern Munich (€1.314bn), Manchester City (€1.255bn), and Liverpool (€1.191bn). The six clubs account for over 40 per cent of the overall brand value in the Brand Finance 'Football 50' ranking of the sport's most valuable brands, underlining the concentration of wealth and the creation of a set of 'super clubs'. They are followed by Chelsea (€968mn), Paris Saint-Germain (€914mn), Arsenal (€885mn) and Tottenham Hotspur (€758mn) to complete the top 10 spots on the coveted list. Los Blancos Reign Supreme © Reuters Real Madrid have shown this year who truly reigns supreme in the world of football. They triumph not only as the most valuable and strongest brand but their enterprise value and stadium are also ranked second to none. The club returned to the top of Brand Finance's ranking after almost a decade since it last held the title in 2010. The club's brand value has grown 27 per cent since last year, an increase partly attributable to the club winning a fourth UEFA Champions League in five years in 2018. The club had become the first in the world to break the €750 million barrier in revenues in 2017-18. Their commercial monies totalled €356 million, close to 50 per cent of overall revenues, making them the highest generator of cash from this income stream. Real Madrid also possesses the strongest football club brand, with a Brand Strength Index (BSI) score of 95.5 out of 100, marginally ahead of their fierce rivals Barcelona (BSI 95.4). Malaise In Manchester © Reuters Real Madrid's return to the top has pushed Manchester United into second place, as the Red Devils' brand value declined for the first time since 2016, from €1.562 billion last year to €1.472 billion (a 6 per cent drop) in 2019. Manchester United have disappointed in recent years on the playing field both in the Premier League and in the Champions League. Public perceptions of the brand have deteriorated as United ranks only 18th among the sample of the world's top clubs with regards to “playing exciting football”, as revealed by Brand Finance's original fan research. In the 2018-19 season, the club reached the quarterfinal stage of the Champions League but were easily beaten by Barcelona. Moreover, they failed to qualify for the 2019-20 competition for the third time in seven years. Such underperformance for a club accustomed to perpetual success in the Sir Alex Ferguson years is reflected in its revenue generation. Although total revenues remain among the highest, income from commercial and matchday activities has slowed up and TV income declined in 2017-18. To a certain degree, Manchester United have been cast into the shadows in their domestic market by neighbours Manchester City, who won the Premier League in 2018 and 2019. Spurs Race Ahead © Reuters Liverpool and Tottenham Hotspur are flying the flag for English football this year having reached the final of the UEFA Champions League. Both clubs improved their brand value by 20% to €1.191 billion and €758 million respectively, the highest growth rates in the top 10 after Real Madrid's 27 per cent and Paris Saint-Germain's 21 per cent. Tottenham in particular continue to win plaudits for their commitment to a progressive style of football and youth development. While their new 62,000-capacity home ground was being built, Tottenham were playing at Wembley, which provided the opportunity to grow matchday revenues. Their new stadium should enable them to maintain momentum in this income stream as well as monetise new state-of-the-art facilities through other non-football events. Their financial position was highlighted by record post-tax profits of €131 million in 2017-18, but their success in Europe in 2018-19 should allow the club to further invest in its playing resources and strengthen their ability to compete at the highest level. Wolves Wander Up The Ranks © Reuters While the ranking of the top clubs shows little change to 2018, one of the rising stars are Wolverhampton Wanderers, who returned to the Premier League in 2018 after an absence of six seasons. Wolves, a club with a rich heritage, ranks 28th in the table with a brand valuation of €187 million, and their impressive performance in 2018-19 and the benefits of Premier League membership should create a positive growth trajectory. This season, the club enjoyed their highest attendances at their Molineux ground for almost 50 years. Wolves are owned by Fosun International, which has close links with high-profile agent Jorge Mendes. They have leveraged these relationships to build a strong, attack-minded team of talented players as well as broaden the club's franchise in China and develop an innovative focus on eSports. The Premier Appeal © Reuters The ascendancy of Wolves and the strong presence of English clubs in the Brand Finance 'Football 50' (17 clubs in total) highlights the enduring financial power of the Premier League. The Premier's TV broadcasting revenues outstrip all the other major European leagues - €2.9 billion versus LaLiga's €1.2 billion in 2017, while commercial revenues are more than double the income of Serie A or Ligue 1. The Premier League is also the most widely followed league across Europe's main football markets, according to Brand Finance's original fan research. The Premier League is deemed to have a “superior atmosphere” and a “greater level of competitiveness” than other national competitions. However, the Premier League did not score highest on all metrics as La Liga is thought to have more “star players” and “world class clubs” than the Premier League. Brand Value By Leagues © Reuters Apart from the football clubs, Brand Finance also projected astonishing numbers in relation to the brand value in terms of competitive football leagues. There was no surprise to see Premier League right at the top of the list with a brand value of €8,683 million (a 6.9 per cent jump from last year's figures of €8,120 million). It wasn't really surprising considering the fact that it has provided all four finalists across the Champions League and UEFA Europa League this year - a feat achieved by a country for the very first time. Premier League is followed by La Liga whose brand value has been estimated at €3,998 million (a massive 23 per cent rise from last year's figures of €3,242 million) in the esteemed list. Germany's Bundesliga is at the third spot with a brand value of €3,815 million, followed by Serie A (€2,001mn) and Ligue 1 (€1,242mn).
ADMIN posted a blog entry in FDF Online NewsDiljit Dosanjh and Badshah just appeared together on the latest episode of 'Koffee With Karan', and we can safely conclude that this has been one of the best episodes of the season. While we saw the lighthearted camaraderie between the rockstars, we also saw the savage competition between them when it came to the game rounds. © Hotstar One of the highlights of the episode was the fashion quiz, which we have never seen on KWK before. Honestly, we could tell that this episode had to do a lot with fashion as soon as Karan Johar started telling us about how he is absolutely committed to his airport looks, and that they are a big deal for him. View this post on Instagram A post shared by Star World (@starworldindia) on Dec 9, 2018 at 7:34am PST Karan packed a suitcase full of his personal clothes (a Louis Vuitton suitcase, of course, because nothing else will do), and pulled them out one by one, while testing both of their knowledge on high fashion brands. While Badshah started all guns blazing, Diljit caught up, quickly. © Hotstar © Hotstar The competition kept getting more fierce by minute, and one could see Diljit's focus getting steadier and steadier, till he started belting out the label names with a greater dedication than KJo chooses his airport looks with. View this post on Instagram A post shared by Star World (@starworldindia) on Dec 9, 2018 at 8:12am PST Ultimately, it was Diljit who came out victorious, without having to struggle a lot. © Hotstar While Badshah's 'wakhra swag' is definetly infectious, desi hypebeast Diljit just proved that his fashion knowledge is in an entirely different league. Kudos, Paaji!
Thanks To Social Media, Millennials Are Now Creating Their Own Online Brands & It's A Stellar Win
ADMIN posted a blog entry in FDF Online NewsWe have moved on from the long landline calls that carried the most minute details of our lives, to more real-time mediums of “keeping in touch” such as WhatsApp, tweets and writings on the wall. The physical holiday postcards and bulky photo albums have given way to “aesthetically woke” Instagram feeds, and the family reunions seem insincerely more crazy in the visual stories on social media platforms, than they did in real life. © Y-Films These are just a few instances of how heavily we've come to depend on social media for our daily dose of “getting by”. Be it the news we consume, the communities we follow or the influencers we allow to “inspire” us, there is so much that social media adds to our life on a daily basis. Exchange of information and ideas has to be the greatest highlight of social media's portfolio, but there is a lot more to it than meets the eye. With 'age no bar' as its tagline and the democratisation of social media, more and more people are getting on these platforms to find something or the other that caters to their interests. This has not only led to a big boom in the virtual space, but has also allowed an entire generation to get a breakthrough, in the form of voice, reach and audience. © Y-Films Let's take the TikTok rage that's gripped the nation this year, into consideration. TikTok, erstwhile known as Musical.ly, was the world's most downloaded app in the first quarter of 2018, with as many as 45.8 million downloads! From Bollywood and Hollywood A-listers to TV stars and the common man, almost everybody has given in to the temptation of these short video formats, that majorly showcase people posting their dance or acting videos on the app. The world has found innumerable rising stars on the platform, who have also caught the attention of the who's who in the world of cinema and TV. Remember Najeem Khan? This comes with the added benefit of ditching the middlemen and the casting couches, but more than anything else, it allows talented individuals to “launch” themselves in the visual arts market on their own, purely on the basis of their creativity and merit. © Y-Films The same goes for the YouTubers, bloggers and Instagrammers, who have found a way to create their own brands across social media platforms, influence and inspire people, as well as make big bucks, and a full-fledged career out of it. The online community and its reach are such, that 'followers' hold the power to turn you into an online celebrity of sorts, within a span of a few months. However, the promise of a lucrative career isn't the only aspect we're looking at when we talk about the power of social media. There's so much more to this entire space, that's unequivocally potent. India's #MeToo moment is still gathering speed, and all the outing is enabling men and women to call out their abusers/harassers and publicly shame them for their deed. This initiative, regardless of the painful wounds and trauma it reignites, has armed and enabled people to take courage and speak out. The power dichotomy is finally being shaken, due to the mass movement online. So, whether it is an exposé involving a celebrity or a politician, that we love to lap up at all times, or the possibility of reaching out to the people concerned with your opinions and grievances, social media has suddenly turned into a tool that's enabling people from all walks of life, and allowing them a medium and chance to get heard. Social Media Marketer and Quoran, Megha Anand, believes that more than importance, “necessity is an apt word” for social media. She adds that “it is a fact that social media has tremendously changed the way people interact and carry on with their everyday lives, it's as essential as any other thing in your life”. Hence, whether it is job hunting, creating a support group or starting your own business, social media plays a key role in trying to help you shape and present yourself to the world. Of course it has its shortcomings, yes it can be addictive in nature, and social media can definitely be put into negative use by the virtual mafia, but it largely depends on how you use it to communicate with an audience, and share your most private moments, thoughts and opinions with the rest of the world. Social media gives you the popularity, recognition and power to reach out to millions of people at the click of a button, who most often take you by your word and look up to you to make up their personal opinions. That is a power every social media user must put to good use at all times, thereby helping the world to be a more positive place.
Almost everybody works out (or at least everyone should), but if there's one mistake that most men make, it's of not wearing the right workout apparel or worse, turning up to the gym in loungewear. Unfortunately, your gym is the one place that calls for specific apparel, technologically-enhanced clothing (made from sweat absorbing fabric), to ensure you work out in your best capacity and don't end up annoying your skin too much. After all, the wrong fabrics through excessive sweating can cause more harm to your skin than good. But why do a lot of men not invest in proper workout gear? In our opinion, besides laziness, it has a lot to do with budget constraints as well; a lot of brands aren't affordable for the common Indian man. But voila, today, we've concised a list of (really) affordable brands, from which you can easily source your workout gear: 1. HRX by Hrithik Roshan © Facebook/HRX Hrithik has always been a fitness freak! Hence, he channeled all that passion and created an apparel brand for the gym wear needs of Indian men. HRX is your one-stop shop for literally everything — gym trainers, socks, T-shirts, vests, joggers and track pants, all available in a range of sizes for Indian men. Made from breathable cotton fabrics, each of these HRX's pieces allow the skin to breathe, while you're working out and sweating profusely. USP: Literally, A one-stop shop for Gym Gear Approx. Price Range: Rs. 500 - 2,000 Buy it here! 2. Fiber Fit © Fiber Fit Though Fiber Fit is a brand that specialises in T-shirts and vests for the gym, their motivational slogans are the biggest USP. Every piece is made of bio-washed cotton, that's extremely soft and very durable. The company aims to create relatable and affordable pieces to wear to the gym and be your go-to source for effective but also, very spiffy clothing. USP: Motivational Fitness Slogans On Must-Have Gym Apparel Approx. Price Range: Rs. 400 - 600 Buy it here! 3. Alcis Sports © Alcis Sports Alcis Sports is a performance wear brand, that offers clothes for different types of workouts ranging from yoga, running, training to racquet sports. In fact, there's also an option to customise your clothing (a first in this price bracker)! The brand invests in apparel technology and each of their pieces are lightweight, allow all-round movement and are very easy to wash/clean. With Indian cricketer Shikhar Dhawan as their brand ambassador, the brand already has a famous name behind it. USP: Technologically-Enhanced Performance Wear Approx. Price Range: Rs.400 - 2,200 Buy it here! 4. Aesthetic Nation © Aesthetic Nation A brand that aims to add some aesthetics to your gym wardrobe, Aesthetic Nation's clothing range is very diverse- track pants, shorts, T-shirts, vests and even hoodies for when the temperature drops. While the T-shirts and vests come with Cool-Dry technology, we love their Performance Bottoms that are made of soft, sweat-wicking fabrics; for absolute and dry comfort, and easy mobility. USP: A Mecca Of Activewear Approx. Price Range: Rs.500 - 1,100 Buy it here! 5. Skult by ABOF © ABOF A terrific collaboration between a commerce portal and Shahid Kapoor — Skult — is an athleisure brand, boasting of apparel that's best suited for the gym, but can be easily worn outside too. Skult offers activewear as well as pieces from Shahid's wardrobe (like a thumbhole T-shirt or a pair of drop-crotch jogger pants) and that's exactly why Skult is your ultimate answer to celebrity-approved gym wear! USP: Athleisure Clothing, Not Just Workout Gear Approx. Price Range: Rs.700 - 2,000 Buy it here!