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Improving SEO with your community is a hot topic with community managers. Many minor tweaks can move the needle in the right direction, but the most significant changes come with increasing crawl efficiency. I recently wrote about changes we made to Invision Community to improve crawl efficiency. By removing thin content pages and being laser-focused on what you want to be crawled, you present a more efficient site ready for crawling. Crawl depth is another metric that impacts crawl efficiency. The more 'clicks' Google and other search engines have to make to get to your content; the less efficient your site is for crawling. With a community, this can present problems because using forums and child forums segments content and places it an extra click or two away from the home page. Segmenting is ideal when your community has defined content boundaries, but it can mean Google has to work harder to find your content. We introduced a "fluid view" in a past release, which streams all of your community's topics into a single filterable view. This streamed view works well when you have a small number of forums, but it is less valuable when you have a more significant number. Wouldn't it be perfect if you could have a fluid view per forum or category so you can stream the forum's topics with any child forum's topics in a single view? With our latest release, you can do just that! In this example, I have a forum called "Ideation", and there are two child forums. The new feature enabled on a per-forum basis in the AdminCP allows the topics from all three forums to be streamed in a single view. As with the global fluid view mode, your members can toggle the filters to refine which forums you want the stream to include. Showing the topics from multiple forums in a single unified stream is not only helpful for search engines as it reduces the crawl depth, but it also reduces helps your members find valuable content faster. This feature is available with Invision Community April 2022 (4.6.12). I'd love to hear your thoughts below!

It's been said that the best place to hide a dead body is on page 2 of Google. While we can't promise to get you to page 1 for a generic search term, we have taken some time for Invision Community 4.4 to do an SEO sweep. Moz.com defines SEO as "a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines." We have the technical skills and were fortunate enough to have Jono Alderson of Yoast lend his time, knowledge and vast experience to improve our SEO. This blog article gets a little technical. It's completely fine to leave at this point with the comfort of knowing that Google will be a little happier on your site with Invision Community 4.4. The majority of the changes are designed to send stronger signals to Google and friends over which content to slurp and which to look at a bit later. Still here? Good. Let us roll up our sleeves and open the hood. Pagination The most visible change is that we've taken pagination out of query strings and placed it in the path. For example, the current pagination system looks a little like: yoursite.com/community/forums/123-forum/?page=3 Which is fine but it gets a little confusing when you add in a bunch of sort filters like so: yoursite.com/community/forums/123-forum/?sort=asc&field=topic&page=3 A better approach would be to make a clear signal to both Google and humans that pagination is a separate thing. Invision Community 4.4 does this: yoursite.com/community/forums/123-forum/page/3/?sort=asc&field=topic Not only is this good for search engines, but it's also good for the humans too as it is more readable and no longer confused with filter parameters. Of course, we ensure that the old style pagination is redirected (via a 301 header) to the new pagination URL automatically so nothing breaks. Canonical Tags These tags are a way of telling search engines that a specific URL is the 'master copy' of a page. This helps prevent duplicate content from being indexed. Without it, you are leaving it up to the search engine to choose which is the master copy of the page. For example: yoursite.com/community/forums/123-forum/ and yoursite.com/community/forums/123-forum/?sort=desc&field=time may show the same content but have different URLs. By setting the canonical tag to point to yoursite.com/community/forums/123-forum/ regardless of filters sends a strong signal to the search engines that this is the page you want to be spidered. Invision Community sets these tags in many places, but we audited these in 4.4 and found a few areas where they were missing. For example, viewing a member's profile doesn't always set a canonical tag which may confuse search engines when you click on "View Activity" and get a list of content items. Soft 404s When an application or website wants to tell the visitor that the page they are looking for doesn't exist, it sends a 404 header code along with a page that says something "We could not find that item" or "No rows available". If a search engine spiders a page that looks like a 404 page, but it doesn't have the 404 header code, it logs it as a "soft 404". Given the short amount of time Google has on your site to discover new content, you don't want it to hit many soft 404s. Invision Community 4.4 omits containers (such as forums, blogs, etc.) that have no content (such as a new forum without any topics yet) from the sitemap, and also adds a 'noindex, follow' meta tag into the HTML source. Google will periodically check to see if the status of the page has changed and happily slurp away when content has been added. Other changes Although the changes listed here don't deserve their own section in this article, they are no less important. We have audited the new JSON-LD markup added to Invision Community 4.3 to help search engines better understand the relationship between pages. The "truncate" method that is used to display a snippet of text in areas such as the activity stream now only sends the first 500 characters to the javascript method to reduce page loads and page 'noise'. The profile view in Invision Community contains a mix of information pertinent to the member and content they've authored. We've ensured that the content areas are using a specific URL, with appropriate canonical tags. This will help reduce confusion for search engines. If you made it this far, then well done. It's time to slam the hood closed and mop our collective brows. These changes will certainly help Google and friends spider your site a little more efficiently and have a clearer idea about what pages and data you want to be indexed which can only improve your ranking.

Unlike a regular website, where you write content for each page, target keywords and optimize text, a forum community's content is predominantly written by users. They don't know or care about your site's SEO and just want to interact with other users or find answers to their questions. To keep your community moving forward, Invision Community implements many best-practice SEO techniques and approaches for you automatically, without you needing to lift a finger. Even still, there are a few additional steps you can take to potentially help your site rank better. How Invision Community helps you automatically Invision Community does a lot of automatic SEO for you behind the scenes to help your site rank better or to help search engines understand your content. Some of those include: Sitemap generation A sitemap file helps search engines to locate pages within your site. This helps search engines find pages so they will be crawled quicker. Invision Community automatically generates a sitemap for you that points to all of your content URLs, and submits it to Google. JSON-LD Another way a site can help search engines is by providing metadata about a page. For example, if the page contains a review, additional data can be supplied to the search engine with rating count, average, and so on. There are dozens of items that can be described in this way, and doing so can mean your results in search engines display this additional data. This makes results more useful to users, potentially leading them to click on your result versus another. It can also help search engines understand your content better. Canonical URLs Search engines can penalize your site in situations where the same content can have multiple URLs. With software that generates pages dynamically, such as a community, this can happen frequently because there are URLs to get the last read post, the latest post, the first post and so on, all ultimately pointing to the same topic page. Invision Community takes care of this for you by setting a canonical URL for every page, telling the search engine which is the definitive URL it should use. Semantic markup The HTML markup used to generate a page is possibly the most important factor impacting SEO. Each HTML tag has a specific meaning (e.g. H1 is an important title) and allows search engines to determine the structure of the page. It's therefore important that tags are used correctly and in the appropriate context - known as semantic markup. Invision Community has been built with semantic markup principles in mind right from the start. Responsive theme Google has been transitioning to a mobile-first approach when crawling sites and it's likely this does or will factor into its PageRank system. Now more than ever it is important that your community offers a genuine mobile experience. Invision Community achieves this by supporting responsiveness - where the theme adapts depending on size of the screen being used - by default. What you can do to improve ranking Let search engines see your content One of the most important things you can do to help with SEO might seem obvious, but we've seen many people unwittingly neglect it: ensure that search engines can see your content! It's tempting to lock down your community so that users have to log in before being able to see your content, and for some communities this might be necessary. However, a search engine can only see content accessible to guests, and so by locking your community down a search engine won't be able to see very much at all, and your pages won't show in search results. Wherever possible, we suggest allowing guests to read your content, though you can require registration to reply. Enable HTTPS Even ignoring SEO this is a good idea, because it's more secure for your users and browsers are increasingly alerting users about sites that don't use HTTPS, showing them as insecure. In terms of SEO, research has shown a correlation between between sites using HTTPS and their ranking position, and in 2014 Google indicated that HTTPS would be a “ranking signal” going forward. Given the other benefits of HTTPS, it would therefore be wise to enable it across your community. Ensure your site loads fast A fast-loading site is very important for rankings, and so you should do what you can to keep your community running quickly. This includes: Enable guest caching Invision Community includes a built-in caching system for pages viewed by guests, ensuring they don't have to be re-generated for every page view. This can greatly speed up your site for guest users and therefore search engines. This is automatically configured on our Cloud services. Don't go overboard with plugins A few good plugins can set your community apart from others, but going overboard can significantly slow down your load times or clutter your interface. Be wary of image-heavy themes As with plugins, a great theme is a good thing to have, but try to avoid one with extensive use of very large images. Choose a good host Some website hosts are slower than others, so ensuring your host is up to scratch is important. Of course our Cloud services are a great solution here! Use 301 Redirects if migrating If you're migrating from another community platform, your page URLs will change to reflect Invision Community's architecture. You can greatly improve SEO retention by using special redirects (known as 301 Redirects) to send users from your old URLs to the new. Search engines understand this method and will update their records. We include redirects in our free migration packages to help you retain your SEO standings after migrating to Invision Community. Write relevant content If your site targets a particular niche, you may see benefit in writing longer-form content as articles on a site blog. This kind of content ranks well and allows you to ensure keywords are used (versus content posted by members, which can be anything). You can also encourage further discussion of the article in the wider community, amplifying its benefit. For a site news page/blog, our Pages app can be used to build an articles section for this purpose. Use social media profiles to your benefit You should register social media profiles for your site on the popular platforms and make them a part of your presence. These sites rank very highly of course, and so if your social profiles can also rank highly for your name, they can be a good way of directing traffic to your site. Use the ‘About' section of the profile to write an interesting blurb about what your site offers. Create eye-catching header images and profile photos to use on the profiles too. Cross-link each social profile to the others (and back to your site, of course). Finally, link to your social profiles from your site too. Invision Community allows you to easily do this and insert icons in your header or footer. Beyond that, you can also use social media to your advantage by cross-linking some of your best content to it. We'll go into more detail on how best to leverage social media in a future article, but the new Promote functionality in Invision Community is a great way of achieving this. Summing Up As always, content is king when it comes to ranking, and that should be your most important focus. Fostering a vibrant community that creates and shares interesting content is key. You can then use SEO methods boosted by Invision Community features to expand your community's reach in search engines. If you have any SEO tips that have helped your site, we'd love to hear them. Share them in the comments below!

This entry is about our IPS Community Suite 4.2 release. Improving your SEO can be a complex undertaking with many different approaches but there are things that everyone knows are good practice and also more modern approaches to SEO that have changed since we first started developing IPS Community Suite. So it was time for a review and update. Unfortunately no pretty screenshots on this one as this is all behind the scenes stuff but still quite useful to know . Also, some of this may sound a bit technical and dry but feel free to search some of these technologies if you are curious. Move from HTML structured data to JSON-LD and enhance our existing markup with sensible additions. Calendar, blog, forum and pages (articles) data marked up for rich snippets. General review of our schema.org markup and enhance where appropriate. Use sitelinks search and other sensible markup such as the website and logo markup. Allow administrators to specify social profile links in the AdminCP which we then show links to in the footer and also make available in schema.org markup. Fix many duplicate page title issues. Review and ensure nofollow/noindex tags are used in appropriate areas. Add item tags as HTML meta tags Adding <link rel="next" value="next page url"> helps search engines know next/previous page. Nothing like a bulleted list of items to get you excited! But really these should be welcome improvements to all. View the full article

Hi, Anyone Know how to desactivated SEO ? I dont want to find my forum on google or other search engine. Thanks for your help