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ADMIN

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  6. ADMIN
    2020 has been a tough year especially for the mid and small-sized businesses who are just about starting to get their footing back into the market. And the one sector that is especially struggling are India’s handmade arts and the hardworking artisans who have duly carried forward centuries of Indian cultural heritage.
    But now, it’s time we got together to support them and the brand that has taken one step forward in this direction is Seagram’s 100 Pipers with ‘The Legacy Project’.
    View this post on Instagram Seagram’s 100 Pipers collaborates with the ‘Textile Warriors’ of India for a 2nd edition of THE LEGACY PROJECT - an endeavor to bring the endangered arts of India back into the spotlight. We are proud to present 5 exquisite Limited Edition Packs designed by the very hands that have carried forward India’s textile heritage for centuries. From Phulkari in North to Kalamkari in South, from Gara Embroidery in West to Bengal Handloom Weaves in East and Maheshwari Weaves of Central India…..The Legacy Project strives to not just showcase the textile arts but also empower artisans with tangible aid & ensure they continue their trade with dignity. Two fine experiences unite for a wonderful cause. What better way to raise a toast to the festive season! #BeRememberedForGood #100Pipers #TrueLegend #SupportWeavers #SupportArtisans #WeaversofIndia #WeaversCommunity #VocalForLocal #HandEmbroidery #IndianHandlooms . . . . #100PipersScotch #100PipersWhisky #Scotch #Whisky #ScotchWhisky #MaltScotchWhisky #WhiskyLovers #SingleMalt #SingleMaltWhisky #SingleMaltScotch
    A post shared by 100 Pipers Scotch (@100pipersscotch) on Oct 22, 2020 at 11:13pm PDT
      
    100 Pipers ‘Legacy Project’ is an initiative that started in 2019 to support India’s endangered art forms and their artist communities. 

    In 2020, for 100 Pipers ‘Legacy Project’ the focus is on empowering Textile artisans across the country. The brand tied up with 5 key spokespeople from around the country who have been working tirelessly to keep their respective artforms alive.
    Here are all the beautiful limited-edition packs you can get your hands on:
    1. Gara EmbroideryThis 8th-century art form is all about the intricate riot of colours on fabric with nature-inspired motifs like flowers, creepers and birds. The designs are delicate and take anywhere between three weeks to nine months to complete.
    100 Pipers
    For this project artist, Zenobia who has been practising this art form for several years created a scene that showcases marine life in full bloom with all creatures living in peace, harmony and most importantly without any pollution.

    2. PhulkariThis colourful weaving technique originated in the 19th century in Punjab. This is handmade embroidery that is done using the darn stitch with colourful thread on the coarse side of a piece of cotton cloth.
    100 Pipers
    100 Pipers collaborated with Kirandeep Kaur and Harinder Singh, who have been steering the revival of this art form for almost two decades. The packaging is the artist’s way of paying homage to the farmers who have fed the society and nurtured it by creating wheat flour in full colour.
    3. Bengal WeaveThe origins of this weave date back to 1935 and started in a small village of West Bengal. This piece has been curated by Bappaditya Biswas, winner of the UNESCO Seal of Excellence. He strives to bring about a change in the local weaving community and spends time with the weavers in their looms, work with them and also shows them contemporary designs which can be weaved in traditional forms. 
    100 Pipers
    This design is a reflection of life. The artist believes that yellow colour symbolises positivity and the geometric designs are an analogy of the ups and downs one goes through in life, making it feel as beautiful as it looks.
    4. MaheshwariThis weaving tradition was reignited by Sally Holkar the force behind WomenWeave, which revived the Maheshwari weave and brought it to the forefront of Madhya Pradesh’s handloom traditions. This endeavour spurred the growth of the local textile industry and turned the Maheshwari sari into a popular form of handloom.
    100 Pipers
    In this piece, Solly Holkar has seamlessly interwoven the checks of a Scottish kilt with the checks of a Maheshwari weave. It shows an existence without borders and that is something we all should believe in.
    5. KalamkariThis beautiful crafting technique is hand-painted or block-printed cotton textile from the Indian states of Andhra Pradesh and Telangana which is done using only natural dyes.
    100 Pipers
    The final piece of the ‘Legacy Project’ was created by Mamta Reddy, who is an award-winning artist known for her free hand Kalamkari drawings on woven fabric. She designed the tree of life and tried to showcase the one source that provides to all in the animal kingdom, without discrimination.
    100 Pipers ‘Legacy Project’ has not just created these unique packs, but also provided financial support to the artist communities behind each limited-edition pack design.
    So, this festive season, do your part for these beautiful yet endangered art forms by including these limited-edition packs in your gifting list and start giving back so that you are remembered for good! Know more about the initiative here.

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