Since the arrival of the AirPod, competitors have been trying to imitate their product in order to capture the wireless earbud market, even though most players haven't succeeded. As the industry sees the AirPod's high success, serious audio companies are now bringing their quality experience in a similar fashion. 

(c) B&O

 Bang & Olufsen is one of those premium audio companies that announced their first true wireless earbuds. At the IFA electronics show in Berlin, the company announced their wireless earbuds “Beoplay E8” that appear to be less bulky and protruding when compared to other products. 

(c) B&O

The earbuds have a pair of 5.7 mm dynamic drivers and have a frequency range of 2 Hz to 2 kHz. The earbuds are said to last at least four hours and can be recharged fully by the case before it needs to be plugged in. 

The device can let users take calls, activate Siri/Google Assistant and control volume/switch tracks. There is also a special mode called the ‘Transparency Mode' which allows users to let in sound from their surroundings in case they want to be more aware of their environment or have a conversation.