You know, nothing's permanent—nothing in life stays for too long. Including, our girlfriends, drivers, underwear or even the tag of the most superior fabric to own. Not too long ago, cotton was our absolute choice while investing in apparel. All until yesterday, when we stumbled upon the golden words 'Supima Cotton', went through a reality check and hustled into a quick closet re-check. Boys and men, presenting the next big fabric to own: Supima Cotton.

© Uniqlo

Also known as the 45% stronger variant of regular cotton, Supima is named after Pima Indians (an American tribe that helped in cultivating the fabric in the 1900s) and even today, produced in a very controlled manner. It's highly superior, comparatively more expensive but very breathable, soft on the skin, absorbs more colour and lasts longer than usual cotton apparel. To sum it all up—if you're looking at packing a softer, supreme punch this season, here are 5 Supima Cotton products you should be buying right now!

1. Marks & Spencer Supima Cotton Vest

© Ajio

Price: INR 1,299

Buy it here!

2. Post Fold's Pique Polo T-Shirt

© Postfold

Price: INR 1,599

Buy it here!

3. Brooks Brothers Milano Stretch Chinos

© Tata Cliq

Price: INR 8,990

Buy it here!

4. U.S. Polo Assn's Mandarin Collar Polo T-Shirt

© NNNOW

Price: INR 950

Buy it here!

5. Invictus' Coral Red Semi-Formal Shirt

© Myntra

Price: INR 1,099

Buy it here !