Apple may have launched their latest smartphone, namely the iPhone 8, but a report suggests that more people are buying the iPhone 7 rather than the newly launched smartphone. Reuters reports an analysis from KeyBanc Capital Markets and carrier surveys conducted in the US and UK that suggests this claim.

© Apple

Traditionally, when Apple launches the latest model of the iPhone, it is extraordinarily popular amongst fans and often sells like hotcakes. The iPhone 8 and iPhone 8 Plus have been available on shelves since September 22nd (September 29th for India), however, it was met with a colder response from fans when compared to previous iPhone launches. This also corroborates the notion that many people are probably holding out for the iPhone X that is due to release on November 4th in India. 

“Many respondents indicated that a meaningful portion of customers are buying the iPhone 7 in lieu of the new iPhone 8, given the lack of significant enhancements in the new phone,” KeyBanc analyst John Vinh told Reuters.

© Apple

We reviewed the iPhone 8 and 8 Plus and found it to be the most powerful smartphone on the planet, until the iPhone X releases. We also found the two smartphones to be very similar to the iPhone 7, apart from differences such as a glass back, wireless charging, and improved camera performance. The iPhone 8 starts from INR 64,000 in India while the iPhone 7 is currently available for INR 38,999. 

While many people are waiting for the iPhone X, there are reports that suggest a delay in production might lead to a limited supply upon the initial release. This may result in iPhones customers waiting even longer than expected and may just cause fans to fall back on the iPhone 8/8Plus.

Source: Reuters