The recent IndiGo controversy has caused a huge uproar on Twitter, and rightly so. It all started with a video of the staff members getting into a fight with a passenger, which quickly turned physical with the passenger in question, Rajiv Katiyal, being pinned to the ground. 

#WATCH: IndiGo staff manhandle a passenger at Delhi's Indira Gandhi International Airport (Note: Strong language) pic.twitter.com/v2ola0YzqC

— ANI (@ANI) November 7, 2017

But, it looks like the Air India took this opportunity to kill two birds with one stone; yesterday, two new pictures appeared on Air India's Twitter page that only promoted them, but also took an indirect jibe at the whole IndiGo incident. 

© Air India

© Air India

 Since IndiGo was being bashed online for their misconduct, Air India also decided to join in, but they probably soon realized that their 'jokes' were in bad taste, and the tweets have since been removed. 

But honestly, we have to give it to them; it was some clever word play. 

With so much ongoing craziness on Twitter, Jet Airways was got dragged in it, unfortunately. A fake picture that looked like a Jet Airways campaign mocking IndiGo spread like wildfire on Twitter. A lot of people shared the online ad, which said “we beat our competition, not you,” thinking it was real. 

ððð¹ pic.twitter.com/zxtKYUEGdt

— SwatKat (@swatic12) November 8, 2017

Great ad @jetairways pic.twitter.com/ZjUDYSLpgp

— Sunil Alagh (@sunilalagh) November 8, 2017

This is @jetairways topical! Brilliant ð pic.twitter.com/j8CNDqItmx

— Manish Kohli (@manishrkohli) November 8, 2017

Jet Airways soon realized what was happening and took to Twitter to clarify that the ad was fake and even said that it was in bad taste. 

Jet Airways Statement:

Jet Airways did not commission the creative being shared on social media platforms, in context of a recent event concerning another domestic airline.

The creative does not reflect our philosophy and ethos and is in fact, in bad taste.

— Jet Airways (@jetairways) November 8, 2017

With all this tagline drama, some people decided to come up with their own, and they're pretty hilarious. 

Tagline of our diff airlines :

Indigo - We beat our customers
Jet Airways - We beat our competition not our customers
Air India - We don't beat our customers. We get beaten by our MPs
Go Air - We don't have customers.
Air Vistara - We don't have planes.

— Atul Khatri (@one_by_two) November 8, 2017

As if there weren't enough similarities between the IndiGo and United Airlines incident, the tagline “we beat our competition, not you” was used in fake ad as well. People started thinking that Dallas-based Southwest Airlines made an ad mocking United, but that turned out to be a spoof as well. 

© Twitter

As much as we would like these all to be true, turns out big brands are not as petty as all of us.