Samsung has been slowly losing market share in India this year and even after launching a wide range of products, the company has been unable to recapture the lost share. 

While the recently launched OnePlus 6, ASUS ZenFone 5Z, and Xiaomi's POCO F1 have been selling like hot cakes, the A7 (2018) is Samsung's answer to the midrange demand.  

Launched today in India, the phone's unique selling point is its triple camera setup on the rear. We've seen a similar setup previously on the Huawei P20 Pro, but that is a top-tier flagship. While Vivo and OPPO are working around sliding camera mechanism and testing out various notch sizes, Samsung wants to amp up the photography department in midrange phones.  

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Starting off with the design, the A7 (2018) follows the same Samsung design language that feels premium, thanks to the glass backing. The first major change you'll notice is the absence of the fingerprint scanner from the back, it has been shifted to the side and integrated with the power button, something we've seen in Sony Xperia phones in the past.  

The phone has a 6-inch Full HD+ Super AMOLED display that has an aspect ratio of 18.5:9. The phone is powered by an octa-core processor that is clocked at 2.0Ghz along with 4 or 6GB of RAM, depending on variant. The internal storage has a 64GB and 128GB option that is expandable via a microSD card. 

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Coming to the cameras, the rear setup consists of a 24-megapixel autofocus f/1.7 sensor, a 5-megapixel f/2.2 depth sensor, and an 8-megapixel wide angle f/2.4 sensor. Samsung says the three in tandem produce some of the best pictures in the segment. The front of the phone has a 24-megapixel sensor for selfies along with a LED flash for low-light pictures. 

Backing the phone is a 3300mAh battery that charges via a USB-C port. The onboard sensors include an accelerometer, gyroscope, proximity sensor, and an RGB light sensor.   

The phone is available in Blue, Black, Gold, and Pink colour options and will be sold exclusively online via Flipkart. It is priced at Rs 23,990 for the 64GB variant and Rs 28,990 for the 128GB variant.