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ADMIN

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  4. ADMIN
    Fashion designers, stylists, fashion influencers and anyone who is even remotely tuned into the fashion industry, will all agree on one thing - sustainability in fashion, is the need of the hour. 
    The thing is though, this has been the stance for the last decade or so.
    © MensXP
    Pick up any interview in any of the glossy magazines and you’ll always see that most designers and CEOs of fashion brands will harp on about sustainable fashion and the need to make environmentally-conscious decisions in the industry. 

    So, why is it then, that among the general public, the people actually consuming what fashion brands are making have not really adopted sustainability? Why is sustainable fashion, especially in India, simply unable to take off on a larger scale? 
    © MensXP
    One aspect of the situation is the term itself. Ujjawal Dubey, Founder-Designer of the label Antar-Agni says, “Sustainability has become a fashionable word that is being overused without delving into its meaning. I feel sustainability is not a choice and definitely not something to brag about. It has to be innate.”

    Another aspect of why sustainability has failed to take off in India is the fact that sustainable pieces are astronomically priced for the most part. 
    A basic kurta shirt from some of the more reputable sustainable brands can cost as high as Rs 9,000 apiece. For many people, that is the entire budget that they have for new clothes in a year.
    © iStock
    There is this perception that all sustainable clothing is super expensive.

    Narendra Kumar of FKNS is one of India’s most prominent designers, and one of the people responsible for India having its own fashion week. He has an interesting take on this: “The assumption that there are no affordable brands who are into sustainable fashion is simply not true. There are several ‘fast’ fashion brands that actually do have sustainable and affordable pieces,” he says. 
    The fact remains that such brands are few and far between. Then, there is also how active and educated consumers are about sustainability. 
    © Instagram/theanisha
    Narendra Kumar says that there are a number of ‘fast’ fashion brands that are sustainable as well as affordable.

    “The thing is, consumers need to start demanding better things from the brands they buy from. They need to ask the brands about their sustainability programmes and their sustainable practices,” says Narendra. 
    This brings us to a paradoxical situation, actually. Very few people actually buy from certain brands because they are sustainable. The fact that most of these people are from economically privileged classes, goes without saying. 
    The major step towards sustainability, it seems, has to come from the brands and manufacturers, who cater to people who do not come from this class. These brands and manufacturers will have to design and create clothes and make them using sustainable materials and practices.
    © iStock
    Most people don’t buy clothes because they are sustainable. So brands will have to make the clothes that people buy, in a more sustainable manner.

    With that being said, putting the onus completely on brands and labels to go sustainable, is simply not enough. The drive or the propulsion has to come from the consumers first, as Narendra points out. 
    But how does one get started? How does someone, who does not spend more Rs 10,000 - 15,000 on clothes, go sustainable and do their bit in saving the environment? 
    © iStock
    Well, here are 6 simple, but effective ways you can do your bit:

    1. Upcycling © iStock
    Denim is a great fabric to upcycle. Not only do they last you a long time, you can also get really creative with it.

    First and foremost, start upcycling your clothes. Get a little creative, get in touch with your neighbourhood tailor, and upcycle your old clothes. 
    Got a denim jacket that has some holes? Cover it up with quirky patches. Have some old sarees of your mom, that she doesn’t wear? Get some really tasteful pillow covers made from them. Has your shirt’s collar started fraying a little? Ask your tailor to cut the collar off, and make it into a Mandarin collar.
    Celebrity stylist Akshay Tyagi certainly agrees with this. “Sustainability is the only way forward, and it behoves everyone if we get on board as soon as possible. Patagonia, the American clothing company, did a wonderful campaign, where they upcycled and repurposed their older clothes, into something new.”
    2. Research Your Brands © OTH
    Globally, about 5,000 kgs of unsold, new clothes used to end up straight in landfills, every month, before the pandemic hit.

    “The Fashion industry is the second most polluting industry in the world. The number of products that go to the dump through big retail chains needs to be questioned. The idea of producing large quantities in third world countries and then shipped across the globe increases the carbon footprint of a product manyfold,” Dubey says. So, what does one do?
    © AFP
    OTH are a sustainable sneaker manufacturer, who use old rubber and tyres to make sneakers. Look for more brands like these.

    Research the brands that you normally shop from, and see what their practices are. Granted, it takes some time, but consumers will know better. 
    There are several tools available on the internet that tell you, whether a product was made with environmentally friendly methods, and what exactly is its carbon footprint. 
    3. Forget About Seasons And CollectionsLuckily, this is something that we are moving towards, but, still, a lot needs to be done in this regard. People need to let go of the idea of having something or the other from each and every season and collection from a label or a fashion house. That is simply boisterous and wasteful in today’s time. 
    4. Buy Better, Buy Less © iStock
    When buying new clothes, pledge to wear each piece at least 30 times before you decide to scrap it. Also, buy less, but go for quality products.

    Live by the motto, ‘Less Is More.’ Instead of going for that seemingly cheap shirt, or those budget-friendly jeans, go for pieces that cost slightly more, but will last you for a longer time. 
    Instead of buying a piece from the latest non-sustainable collection from a fast fashion brand that will last you for a year or two, save up and buy a piece from a clothing line that is known to make quality products that last 6-7 years, even if they don’t advertise themselves as a sustainable brand. 
    Just by limiting the amount of waste you generate, you can contribute greatly to environmentalism.
    5. Responsible Influencers © Who Wore What When
    Pranay Jaitley and Shounak Amonkar better known as Who Wore What When, go for sustainable pieces as much as they can, when they’re styling celebrities.

    Fashion influencers, if you’re reading this, you need to step your game up. Ask the brands that you work with about their sustainability practices. 
    Celebrities and celebrity stylists can play a major role here. Stylists Pranay Jaitley and Shounak Amonkar of Who Wore What When say, “We have always believed in sustainable fashion and homegrown brands. So even if we don’t get particular requests (from celebrities) to source from sustainable brands, we try to take that route.”
    © Who Wore What When
    As much as we hate to admit it, we still take much of our fashion and styling cues from celebrities. They are in a great position to influence this change. 

    So, if you are in a position to engage with them on this, certainly do. Social Media Influencers surely will respond to this, once they understand the gravity of the situation, and that this is what their audiences want.
    6. Be Cautious With Your Purchases © iStock
    Denim pieces are very polluting. Even with sustainable practices, it takes 1,500 litres of water to make one pair of jeans.

    Apart from being cautious of the companies you buy from, you also need to be cautious of what exactly it is you’re buying. Certain pieces of clothing, no matter how “sustainably” are made, are not really sustainable at all. 
    Denim, for example, is one of the most polluting fabrics. It takes 3,000 litres of water to make just one pair of denim jeans. The more 'environmentally conscious’ ones manage to do it in 1,500, which, again is a lot. 
    Now, it is not feasible to completely give up denim, but it is feasible to cut down the number of jeans you buy in a year.
    © iStock
    Avoid clothes that are made of synthetic fabrics like nylon unless they have been recycled or upcycled.

    Similarly, pieces that use fabrics made from synthetic materials like nylon are catastrophic for the environment, unless they have been upcycled. Even recycled fabrics don’t do the trick, for the energy spent on recycling certain textiles, can be more environmentally taxing.
    There is simply no point in denying the fact that sustainability in fashion is the need of the hour. But is it the way forward? Well, it certainly needs to be. 
    Fashion houses need to step up the ante and come up with true and meaningful sustainable methods of production. More importantly, however, we as consumers, need to up the ante. Only then will manufacturers and brands, evolve as needed.

    View the full article
  6. ADMIN
    Here’s some good news, finally. Giving us all a ray of hope, the World Health Organization (WHO) has said that a vaccine against SARS-CoV-2, the novel coronavirus that causes COVID-19, may be ready by the end of 2020. 

    © counterpoint research
    Well, if the development comes through, it would be nothing but a huge win for all of mankind that is going through such tumultuous times due to the coronavirus global health scare. 

    WHO Director-General Tedros Adhanom Ghebreyesus made this hopeful announcement in his closing remarks to the global agency’s executive board without revealing much detail. 
    © WHO
    The comments from the WHO chief has come at a time when drugmakers and scientists all across the globe are racing against time to develop a safe, effective vaccine against COVID-19. 

    “We will need vaccines and there is hope that by the end of this year we may have a vaccine. There is hope,” Tedros said in final remarks to the WHO's Executive Board, without elaborating. 
    © Unsplash
    Meanwhile, the head of the WHO also called for solidarity and political commitment by all leaders to ensure equal distribution of vaccines as and when they become available.

    What can we expect? As per the report, nine experimental COVID-19 vaccines in various stages of clinical testing are part of the WHO’s COVAX global vaccine facility that aims to distribute 2 billion doses by the end of 2021. 
    A total of 172 countries have joined the WHO’s COVAX initiative. However, some countries, including the US, Russia, and China have declined to join the facility to secure their own vaccines. 
    © Unsplash
    The two-day board meeting, which examined the global response to the pandemic, heard calls from countries including Germany, Britain and Australia for reforms to strengthen the UN agency, the news agency reported. 

    “We hope to get the real lessons that we can implement and prevent the same thing from happening. But I would like to assure you that WHO is ready to learn from this and change this organisation. During our transformation we promised this, we promised to keep change as a constant,” Tedros added, referring to his programme since taking the helm in 2017.  
    © WHO
    COVID-19 continues to wreak havoc across the globe. So far, worldwide, at least 1,045,097 people have now lost their lives to this pandemic and as many as 35,537,050 cases have been registered. While several vaccine candidates against COVID-19 have reached the final testing stage, none has yet been approved for widespread use. 

    We can only hope that the vaccine reaches out to each and everyone soon so that we can all resume our lives without having to worry about whether we will live or die the next day!

    View the full article
  8. ADMIN
    At a time when the conversation around gender inclusion and equality is slowly gaining momentum in the country, it would be great to see powerful and prominent people come into the folds of the movement and help amplify the voice of the LGBTQ community.
    This gets all the more significant when we have a prominent political party making an effort towards inclusivity and set an example for others to follow. The Nationalist Congress Party aka NCP has done just that by becoming the first political party in India to form an LGBT cell.
    © Reuters
    Launching the LGBT cell in Mumbai, MP Supriya Sule said, “We must eliminate the prejudice that we have towards the queer community and be more inclusive towards alternative gender identities and gender expression.”

    Maharashtra NCP chief Jayant Patil announced the formation of the cell and appointed Priya Patil as its state unit head. As per reports, apart from Priya Patil there are expected to be another 13 office bearers in the cell which aims to work towards ensuring the LGBT community gets their rights.
    © ANI
    “We felt the LGBT community needs equal rights, so we made a separate cell for them. The purpose of this cell is to solve the problems of the gay community,” Sule told the media. Although this isn’t the first time they have launched such an initiative, previously NCP had also launched the Yuvati cell for young women.

    Now, this new announcement came bearing mixed reactions from people online and here’s what they had to say.
    Good job...they are not even thought
    Of by https://t.co/XeJuU5pixF they have a platform in politics
    — Half Blood Prince (@nikstar2393) October 5, 2020Well done. This is a progressive measure. Everyone deserves respect and representation.
    — Time Traveller (@TimeTra61352211) October 6, 2020Mam you will change the Indian politics for good 🏼🏼🏼🏼
    — Ashay Saw (@ashay_pasist) October 5, 2020Very good initiative. Trying to bring them in mainstream society is welcome and progressive step
    — Tanmoy Sinha (@TanmoySinha1993) October 5, 2020Some have also expressed problems with the arrangement.
    Separate is not equal... you already discriminated them🤷‍♀️
    — माधुरी बोरसे (@MadhuriBorse1) October 5, 2020Regressive step. If we respect them then we invite them in our fold rather than making a separate arrangement for them. They just told these guys 'you are outcasts'.
    — Deepak (@Deepak141323) October 5, 2020"Equal rights and separate cell" in same sentence. वाह @NCPspeaks वाह @supriya_sule
    — Raju Prabhune 🇮🇳 (@rs_prabhune) October 6, 2020Why a separate cell ? That’s segregation, apartheid !
    — Chaanakya 41 (@chaanakya41) October 5, 2020What are your thoughts on the matter? Should this measure be celebrated without critique?

    View the full article
  10. ADMIN
    It's been a little over a month since PUBG Mobile was banned in India. There's been a lot of talks about the game making its return to India, but we're not sure if it's really happening. Along the same lines, there's a new report which says that PUBG Corp. is in talks with Airtel to bring back the game to India.
    That's right, it looks like PUBG Corp. is in early talks with the telecom company Airtel to distribute PUBG Mobile in India. The news comes from the folks over at Entrackr, who said that a source informed about the same on the condition of anonymity.
    © Tencent
    “PUBG is in early conversation with Airtel for handing over distribution rights to the telecom giant. This desperation shows that PUBG has been trying hard to get back into the Indian market,” the report said.

    This, by the way, isn't the first time we're hearing about PUBG Corp. trying to rope in a deal to bring its game back to India. There were multiple reports about the company being in talks with Jio for the same, although it seems like the conversation over there has slowed down.
    © PUBG Mobile
    So is the game really making a comeback? Well, we doubt if it's going to happen anytime soon. Even if Airtel and PUBG Corp. manages to strike a deal here, it's not going to be an easy task to get the ban revoked. We think there's a lot of work that needs to be done here in this regard, so let's just wait and see how it unfolds.

    Source: The Esports Observer

    View the full article
  16. ADMIN
    Major iPhone manufacturers for Apple have got the approval to manufacture products in India under a plan aimed at attracting investments of $143 billion or Rs 10.5 trillion. The approval comes for 16 companies for mobile-phone production over the next five years in the country. 
    © MensXP_Akshay Bhalla
    Key suppliers like Foxconn, Wistron, Pegatron and Samsung Electronics were among a list of companies that were cleared by India’s Ministry of Electronics and Information Technology. In the next five years, a total of 60% of the total production of Rs 6.5 trillion is expected to be exported to other nations. 

    © Wistron India
    Ever since the heightened tensions between India and China, the former has been attempting to lure global companies to set up manufacturing plants in the country instead of relying on China. The initiative is a part of the Production Linked Incentive program, that plans to increase smartphone production with each subsequent year. 

    “Apple and Samsung together account for nearly 60% of global sales revenue of mobile phones and this scheme is expected to increase their manufacturing base manifold in the country,” the ministry said in a statement. 
    “Industry has reposed its faith in India’s stellar progress as a world-class manufacturing destination and this resonates strongly with Prime Minister’s clarion call of AtmaNirbhar Bharat – a self-reliant India,” the ministry added.
    What’s surprising is that major Chinese companies like Oppo, OnePlus, Realme, Xiaomi, Vivo are not part of the program as they had not applied for the initiative. Currently, India’s smartphone market is dominated by Chinese smartphone vendors, commanding 80% of the market share. This approval by the Ministry may just tip the scales towards companies like Samsung and Apple after the market has been long dominated by Chinese vendors. Samsung used to be the leader in the Indian smartphone market, however it swiftly lost its top position due to tough competition from Xiaomi and Vivo. 
    Other Indian companies such as Lava, Bhagwati (Micromax), Padget Electronics, UTL Neolyncs and Optiemus Electronics have also received the same approval.

    View the full article
  18. ADMIN
    I don't remember a single recent TV show or movie that did not trigger a lot of people to the extent of a 'boycott hashtag', I feel like it's a rite of passage now before any new release.
    And, being consistent with the trend, after the trailer for the second season of Mirzapur released, #BoycottMirzapur2 started trending last night and it's still going on, with just a slight change.
    © Prime Video
    It started off with people having a problem with multiple stars of the show showing support for CAA protests last year. 

    First of all, protesting is a constitutional right and secondly, it's their opinion that they can share on their personal platform.
    But, with the trend picking up, Mirzapur fans flooded the hashtag with opposing opinions and are so eagerly waiting for the new season to drop on October 23 on Prime Video, that they do not care about anything else.

    People have waited long enough for their beloved show, a little hashtag isn't going to stop them from bingeing it the moment it releases.
    Those people who trending in twitter #Boycottmirzapur2 pic.twitter.com/FPXvzMfVvU
    — Sd_Patra (@Smash_Hunt) October 6, 2020
    Stop trying to take away good things.
    Me to BJP IT CELL who trend #BoycottMirzapur2 pic.twitter.com/xTX3JPBopX
    — عدنان||Adnan (@adnansrk321) October 7, 2020 Oops. When some one asks me to #BoycottMirzapur2 : pic.twitter.com/HkOCbAqzRK
    — Shreyansh (@helloflazyguy) October 6, 2020 So many hilarious memes. Mirzapur fans to people who are saying #BoycottMirzapur2 pic.twitter.com/Wo2u61lkLE
    — Mansi Choudhary (@sinnersoul__) October 6, 2020 Hmm. The tweet was done during protests in December and had nothing to do with the riots
    Sensationalism mein mat baho Bhaion,ye Propaganda hai
    Mere over enthusiastic nationalists Jammuwalon,
    Thoda sambhal kr🤷🏽‍♂️
    Aur 2g pr Toh Jammu wale waise bhi kya he dekhenge S2#BoycottMirzapur2 pic.twitter.com/huAkgAN5wH
    — ऋत्vik (@ritviccc) October 6, 2020 Wow. For those who are saying #BoycottMirzapur2 pic.twitter.com/Xarwzq1dK2
    — Jack Sparrow (@jacksparrow_56) October 6, 2020 Ohh. When someone says #BoycottMirzapur2
    Me-: #Mirzapur2 pic.twitter.com/JkU57QWbfj
    — yasin//ياسين (@BeingYasinKhan1) October 6, 2020 That's the general consensus. #BoycottMirzapur2 is trending

    Le people who love mirzapur series; pic.twitter.com/pwXTU00m2A
    — parasite (@_pahadii_) October 6, 2020 Uhh. Some communally sick MFs are trying to trend #BoycottMirzapur2 . What the **** seriously, I pray to God to boycott them and make them a in their next life. Me and my bois after seeing these chutiyas and their tweet :- pic.twitter.com/19Kw9JlGyQ
    — Siddhu (@Siddu_4001) October 6, 2020
    View the full article
  21. ADMIN
    BB cream was originally created to discreetly hide and heal the skin after a cosmetic procedure. Years later, the concept of a cream that can correct uneven tone, conceal spots and provide skin protection against harmful UV rays spread like wildfire amongst women and now, men. 

    To help you on your new skincare adventure, we’ve compiled answers to some of your commonly asked questions about BB cream for men. 
    __ECOMLOOKS__1686__
    __ECOMPRODUCT__286__
    __ECOMLOOKS__1687__
    __ECOMLOOKS__1688__
    __ECOMPRODUCT__648__

    __ECOMLOOKS__1689__
    __ECOMLOOKS__1690__
    Final Thoughts
    We hope these answers helped you understand the work of BB cream for men better. If you have any more doubts about using a BB cream, feel free to drop your questions in the comment section.
    Explore More

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  22. ADMIN
    Over the last couple of months, India has been caught in a high-TRP-driven media war with the drug mafia. But while we continue to make sense of the rising addiction rates (and screaming matches), there is no denying that we are indeed in a crisis.
    Amidst this loud madness, Akshay Oberoi arrived on the web-series space with the MX Original series High. Dark, gritty, and original, High takes us on an entertainment overdose with a gripping 9-episodic series. 
    The show starts on a grim note, taking us through the insufferable and intoxicated life of Shiv (Akshay Oberoi). A young man on the brink of career-changing moves resorts to drugs and alcohol after a life-altering night. Under the influence of his drug-induced rage, Shiv sells off every last valuable item he owns, only to end up penniless, passed out in a public washroom with a needle up his arm. 
    MX Player
    At the onset, High may come across as a crude mix of the underworld mafia and a drug-addict millennial, but here’s when things come together (for the viewers, at least). 
    After being forced into rehab by his friends, Shiv meets Dr. Roy (Prakash Belawadi), junior doctors Shweta (Shweta Basu Prasad), and Nakul (Nakul Bhalla). On his very first night in the rehab, Dr. Shweta smuggles in a white “magical” powder that leaves Shiv on an emotional and happy high. But this isn’t your regular maal. It is an experimental drug the doctors are testing out.
    Directed by Nikhil Rao, the fast-paced series jumps straight to the drug race. As the drug cartels try to keep their business afloat, pharma companies try to get their hands on this new drug, while the new channels are trying to get a scoop on the miracle drug. Amidst this, a pharma company hires an assassin Lakda (Ranvir Shorey) to get hold of this magical drug and its makers.
    MX Player
    After a surreal magical experience with the powder, Shiv decides to collaborate with the doctors. But where will his new life lead him? Is the life-changing drug worth risking your life for? The series enthralls you with many such questions and then some more.
    The dark and lowlight cinematography adds a somber and gloom-tinted filter to the series. The screenplay moves swiftly, not leaving a lull in the captivating narrative.


    This home-grown gritty drama makes it to our must-watch list for the bold and ambitious approach to a complicated subject.
    Without giving out any spoilers, we can say that the only kind of High you need this weekend is the one on MX Player. You can start streaming the series here.  



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