Valentine’s day is around the corner and even if you don’t believe in it, the corniness and the whole ‘love is in the air’ feels will surround you. So, while you might be looking at couples buying roses, cards and gifts, Madhya Pradesh has found a unique way of projecting this ‘love’ by deciding to celebrate 14th February as ‘Matra-Pitra Pujya  Diwas’.

Madhya Pradesh: Chhindwara collector issues notice, asking people to worship their parents on Valentine's Day. pic.twitter.com/UljAQZlEFC

— ANI (@ANI_news) February 10, 2017

As per reports, the authorities of a certain district are urging the younglings to dedicate this day of love towards worshipping their parents.  With the circular going viral over the internet, Twiterrati of course had some serious opinions to throw in.

@ANI_news what nonsense is this @ChouhanShivraj @CMMadhyaPradesh fascism! Sanskari collector!

— voice of truth (@namo_namah23) February 10, 2017

@ANI_news so the collector is paid to 'instil Indian values' ? nothing better to do?

— Bionic (@reach_cliff) February 10, 2017

While a lot of us couldn’t get over the ‘Alok Nath’ feels in this, some, however, supported this.

@ANI_news यह एक बेहतरीन शुरुआत है।छिंदवाड़ा के कलेक्टर इसके लिए बधाई के पात्र है।पहली बार पैरेंट्स डे,वो भी वैलेंटाइन(प्यार का दिन) दे पर।

— Sanjay Kr. Jha (@SanjayKrJha8) February 10, 2017

@ANI_news greate opportunity for us
Hum aapke saath h

— MANISH AHIRWAR (@manish5520) February 11, 2017

The collector who issued this notice seems to be heavily inspired by Karan Johar’s philosophy in K3G, ‘it’s all about loving your parents’, and is probably a millennial version of Alok Nath.