Let's begin with an extremely important question: How many times have you decided to work out from the beginning of a particular month? Every January, as a New Year resolution, maybe?

For most of us, that 'beginning of the month' never comes and we are stuck in a vicious cycle. But what if we tell you that working out and losing those extra pounds MIGHT just land you a modelling contract? Sounds too good to be true, doesn't it? Well, at least that's what happened with Gwilym C Pugh.

Coat season has well and truly kicked in! A classic Pea Coat is always a good staple to have on hand! Wearing the @burton_menswear wool coat in Navy #BurtonMenswear #Ad

A post shared by Gwilym C Pugh (@gwilymcpugh) on Nov 16, 2017 at 10:12am PST

This absolutely gorgeous man that you see was like most of us for most part of his 20s. At least in terms of his lifestyle, that included massive amounts of junk food.

Back in 2006 when Gwilym was just 21 years old, he set up his own business. Obviously, it wasn't an easy task and required him working his ass off for 12 hours a day while sitting on a desk, err, his bedroom.  He played basketball for Wales at the under-16 level following which he injured his knee. That resulted in him working from home and operating his life insurance company from his room and of course, putting on weight.

© Wales Online

Although his business was doing okay, soon, he decided that he needs to get back to a healthy lifestyle.

He cut off takeaways and cleaned up his diet and eventually, started a folk-country band with one of his friends. Now you know where that 'singer' beard came from.

© Facebook

But that wasn't what made him gain a modelling contract immediately; it was actually Instagram that helped him.

He joined Instagram as a way to build  his and the band's profile. By then he left his desk job, started hitting the gym and lost a massive amount of weight over a period of 4-5 years.

So here's my shot for the new @RedHot100 #RedHot2 project. Some of you may or may not know that this was waaaaaay out of my comfort zone to shoot. Around 5/6 years ago I was very very overweight at around 280lbs (130kg) with ginger hair, pale skin and to put it lightly not a particularly happy chap, so this is something I genuinely never thought I'd see. Social media rarely shows what's going on behind the scenes inside our heads so I'd like to sincerely thank each and everyone of you guys for your support, I wouldn't be here without you ⤠#TransformationTuesday

A post shared by Gwilym C Pugh (@gwilymcpugh) on Aug 16, 2016 at 3:12am PDT

Thanks to his perfect beard and excellent body, he was spotted on Instagram by a clothing brand 'Nathan Palmer' and was chosen as the face of the brand.

A post shared by Gwilym C Pugh (@gwilymcpugh) on Dec 23, 2016 at 10:24am PST

Along with that, a well-known fashion photographer Jonathan Daniel Pryce, who was shooting a book about beards at the time decided to use a photo of him for the back cover of the book, which changed his life for good.

A trip to Cardiff wouldn't be complete without a cut and beard tidy at @slunks âï¸

A post shared by Gwilym C Pugh (@gwilymcpugh) on Apr 27, 2015 at 11:26am PDT

He is now signed with top London agency AMCK Models and has graced the covers of many magazines. He has also worked with multiple brands including Vans, Bud Light, Diesel and has also worked closely with David Beckham thanks to a Haig Club whiskey project.

© Gwilym C Pugh

But what is possibly his biggest achievement in his modelling career is that Gwilym is now an ambassador for Beckham's male grooming brand, 'House 99'.

Blue steel.... ð Who did it best? ð With @davidbeckham's for the launch of @house99 last week at @harveynicholsmen. Scroll across for few more photos from the evening! . . . . . #BlueSteel #house99 #hometoyournextlook #davidbeckham #futbolmiami #harveynichols #beckham #beardstyle #mensstyle #ad

A post shared by Gwilym C Pugh (@gwilymcpugh) on Feb 6, 2018 at 10:44am PST

Along with modelling, he is a keen photographer and his Instagram account is proof of the same.

#SriLanka: Is #LandscapePorn a valid hashtag?? If not it should be! Comment ð¦ if you can spot the waterfall ;) ð¸: @anozzyabroad . . . . . #Travel #TravelBlogger #Adventure #EpicExploring #TakeMoreAdventures #TheMountScape #TheVisualsCollective #OurPlanetDaily #LandscapeCapture

A post shared by Gwilym C Pugh (@gwilymcpugh) on Jan 7, 2018 at 9:51am PST

With 183K followers, Gwilym seems to be making excellent use of the power of social media and has managed to gain worldwide fame.