Nothing is more exhilarating than a race machine's engine rumble and its no good if not deafening. That's precisely why a video of the rare Apollo Intensa Emozione doing test rounds on the Cremona Circuit in Italy has car enthusiasts hooked! You can watch the Apollo IE crushing it in this video and fight off the rush with some cold water (we've already done that).

The hypercar had been in the news before it's launch, earlier last month. Its makers announced that only 10 units of its kind would be produced in its lifetime, each costing $2.7 million or Rs. 17.50 crores, approximately the same as a Bugatti Chiron.

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Much like its name suggests, it is an intensely emotion eliciting machine, inside out. Blackish grey carbon fibre body work with red accents in brake callipers and wheel caps make it appear like a bat ready to swoop in on its prey. Even the red leather interiors immediately capture your attention.

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But the most significant thing about the IE is what its makers call an "unadulterated sensory experience". Unadulterated? There's a reason why the car sounds like thunder on wheels. The rumble emerges from a belly that feeds on pure gasoline.

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The Apollo IE has a 6.3 litre naturally aspirated V12 engine-- a guzzler and spitter of raw internal combustion generated power. No help from turbo chargers or any sort of hybrid packs, whatsoever. The IE is as old school as it gets. And it's doing pretty good generating 780hp all by itself, power enough to take it to a top speed of 335kmph. That's why they are justified in calling it the "car that lives and breathes with intense emotion".

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Surprisingly, though, even at 780hp, the IE is not street legal. All 10 racers that are to be produced are track-only and will never be seen on the roads. Makers may choose to do as they please, although it's a bit surprising that power heavy cars like Bugatti Chiron and Hennessy Venom F5 come with street homologation but Apollo has decided to keep their beast within circuit binds.

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In that case, we'd like to see it set fire to as many race tracks as possible, our ears have already been alerted, but our eyes are wide open for some blinding vroom action!