Whether you want to admit it or not, we've all taken a selfie at least once with a new smartphone and Apple released a new video to show what the iPhone X is capable of. The ad focuses on the iPhone X's Portrait Mode selfie feature and it has been described with narration from one of the greatest boxers in history, Muhammad Ali.

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The video focuses on Portrait Mode's new lighting feature which basically applies a range of effects to your picture. The ad features a bunch of jump cuts showing different forms of Portrait Lighting selfies.

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The most invigorating part of the advert is a speech from Muhammad Ali that has been used to narrate the features. The speech was given by Ali in 1964 after he defeated Sonny Liston in a bout. The ad ends with the text “Selfies taken with Portrait Lighting on iPhone X. Poetry by the people's champion, Muhammad Ali.”

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Apple has released a slew of advertisements that focus on the iPhone X and its features; where some are focused on the Animoji feature or the camera and Face ID. You can watch the advert for yourself below to see how Apple has got its messaging on point.