They say 'Singh is King' and there is a legit reason behind this phrase. This fascinating tale is about Reuben Singh, CEO of AlldayPA, and founder of Miss Attitude, a clothing brand (now defunct) that was popular back in the 90's in the UK. After an unprecedented fall in 2007, Singh had to let go of his business in 2007, which he had actually started at the age of 17, and while many thought that this 'British Bill Gates' (as he was called) will not be able to recover, he rose like a phoenix from the ashes to prove everyone wrong.

Recently, an Englishman tried to mock Singh's turban and he had a befitting reply. 

Recently some one disrespected my Turban by calling it a "bandage".
The Turban is my Crown & my pride thank you for the mention @SinghLions proud of what you have achieved with a such a huge following Harjinder

— Reuben Singh (@ReubenSingh) January 19, 2018

So in response, he challenged the Englishman that he would match his turbans to his Rolls Royce cars for an entire week and that's exactly what he did! 

© Twitter

© Twitter

© Twitter

While we struggle to match our muffler with our jackets in the chilly weather, Reuben continued to own the challenge with sheer grace.

© Twitter

© Twitter

© Twitter

Mind you, the fleet belongs to him only. Owning a Rolls Royce is a matter of pride and reflects material wealth at large, and while even our notable stars like Amitabh Bachchan, Aamir Khan and Akshay Kumar have one of these, Singh has seven of them.

Needless to say, this turban challenge has garnered a lot of love on the internet and support and best wishes are pouring in for him from all parts of the world.

It's not the car that matters... it's the Singh and his Turban. @ReubenSingh - you make the world say with confidence “Singh is King” pic.twitter.com/XVbbaH4H2d

— Manjinder S Sirsa (@mssirsa) January 21, 2018

I thought he was balling cause he had 4 of them, turns out he has 3 more Rolls and many other whips as well! Man did a 7 day Pagg and Rolls Royce challenge @ReubenSingh ðð½ð³ð½ pic.twitter.com/s1gwgDLch8

— Navjot Singh (@MrSingh9) January 20, 2018

This Sikh man has a great collection of Turbans - all the colours match his cars.

His is Reuben Singh, a British entrepreneur who became well known in the mid-1990s for his Miss Attitude retail chain and then later for his business support services company AllDayPa pic.twitter.com/tV2JZEmHe3

— Harjinder Singh Kukrejað³ð»‍âï¸ (@SinghLions) January 19, 2018

Do whatever you want bro, just don't mess with a Singh.