When it comes to setting trends, Bollywood is generally good at both making it and breaking it. But in some instances, Bollywood simply follows them as well. Let us understand whether we could call Bollywood a trend setter or a trend follower or both.
Speaking of setting trends, Bollywood has always been the front-runner in the Indian entertainment industry when it comes to fashion and has given a huge impetus to the fashion industry. It surely knows how to up the style statement in every sphere – films, international red carpet appearances, fashion shows or brand endorsements.
Whether it is Manish Malhotra's fashion shows or Sabyasachi Mukherjee's creation during the Virushka wedding or other B-town celebrities, they definitely know how to make heads turn.
Making international appearances, the leading ladies of Bollywood have grabbed a lot of eyeballs by walking down the international red carpet every year and by featuring on the covers of glamorous glossy magazine worldwide. Be it Aishwarya Rai Bachchan at the Cannes Film Festival or Priyanka Chopra and Deepika Padukone at the Met Gala; these B-town beauties have always kept the paparazzi on their toes.
From press conferences to film premieres, high-profile weddings to airport appearances, Bollywood never stays out of style and has become a fashion icon for the most part of the Indian population.
With multiple clothing and grooming product endorsements, Bollywood has always raised the style quotient for many Indians. This is quite evident from the huge pay cheques they take home every year.
Now, speaking of following trends, Bollywood has been following the footsteps of Hollywood in churning out the same old content in the form of remakes and sequels besides biopics. Also, with the new trend of remixing songs from the late 80s and 90s into present Bollywood films, Bollywood is just copying itself.
Bollywood has been following the same old trend of film promotions by reaching out to reality shows and guest appearances in TV soaps. Furthermore, it still relies heavily on local language films to bring mass audiences to the theatres.
What do you think – is Bollywood good at setting trends or following them? Let us know in the comments below.