'Thugs of Hindostan' is just one week away but its promotion has been going on in full swing for quite some time. There was already hype about the movie from the beginning just because of the star cast, which will obviously happen when you put Aamir Khan and Amitabh Bachchan in a movie together, and then all the looks from the movie and the trailer just built up the excitement even more.

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To see myself on a poster with Mr.Bachchan is a dream come true for me. I still cant believe it. #ThugsOfHindostan | @yrf | @tohthefilm | @amitabhbachchan | @katrinakaif | @fatimasanashaikh

A post shared by Aamir Khan (@_aamirkhan) on Sep 24, 2018 at 11:22pm PDT

However, the biggest problem everyone had with the movie was how much of a 'Pirates of the Caribbean' it looked like. But, even if the looks were not unique, at least the marketing for it is. Going to different shows to promote your movie is too mainstream – does anyone even watch TV anymore? So just turn to something everyone probably uses every day. 

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à¤à¤° ठहà¥à¤ हम, फिरà¤à¤à¥ मलà¥à¤²à¤¾à¤¹. हम सॠà¤à¥à¤¯à¤¾à¤¦à¤¾ नà¥à¤ à¤à¤¨à¥à¤¸à¤¾à¤¨ à¤à¤¸ धरतॠपॠà¤à¤¹à¥à¤ नहà¥à¤ मिलà¥à¤à¤¾ à¤à¤ªà¤à¥. सà¤à¥à¤à¤¾à¤ तॠहमरा दà¥à¤¸à¤°à¤¾ नाम हà¥, à¤à¤° भरà¥à¤¸à¤¾ हमरा à¤à¤¾à¤®. दादॠà¤à¤¸à¤® !!! #ThugsOfHindostan | @yrf | @tohthefilm | @amitabhbachchan | @katrinakaif | @fatimasanashaikh

A post shared by Aamir Khan (@_aamirkhan) on Sep 23, 2018 at 10:20pm PDT

In case you haven't noticed yet, Google Maps has a little help from Firangi today to help guide people. An animated version of Aamir's character from the movie appears riding a donkey and showing everyone the way. Now, this is what I call an original idea, tbh.

So basically, everyone has the option of riding along with Firangi, aka the desi Jack Sparrow, while navigating your way while claiming things like “Chalo bhaiyya, one two three kick maar”. There are some steps for that before, though, but they're quite simple. 

To activate #FirangiOnGoogleMaps, follow these simple steps on @googlemaps. So let's “1,2,3...quick march”! | @aamir_khan | @GoogleIndia | @TOHTheFilm pic.twitter.com/GmBrmo6uYY

— Yash Raj Films (@yrf) November 1, 2018

People are already using this new feature and thoroughly enjoying it.

Promotion level: Game changer. Chalo!#TOH #ThugsofHindostan #FirangiOnGoogleMaps

— Sai Charan T (@Charan3107) November 1, 2018

Wooow, it's working .ð
Now,I m so so so and So happy.ð
Thanks @GoogleIndia @googlemaps @aamir_khan @TOHTheFilm #FirangiOnGoogleMaps ðð¦ pic.twitter.com/IC5a8tPM94

— SATYAJEET (@imSatyajeet18) November 1, 2018

A lot of people are surprised it's even working.

Waah... Finally Its Working on my Phone ððð¤©
Chalo bhaiya... 1..2 ..3 .. Quick March ð #FirangiOnGoogleMaps
Thanks @aamir_khan @TOHTheFilm @yrf ð pic.twitter.com/8xDs3qvwHk

— $@M (@SAMTHEBESTEST) November 1, 2018

Very good.

This is very good marketing strategy @aamir_khan @yrf  ðð #FirangiOnGoogleMaps Millions of people use Google Map #ThugsOfHindostan ð pic.twitter.com/4cgVFHTGhG

— â­ιââââ} ƒíɾÉÕ²Öí {ââââιâ­ (@Jammy_PK) November 1, 2018