This is Arnab Goswami.

© Twitter

And this is Ritesh Deshmukh.

© Twitter

They don’t really look alike, like not at all. But for some reason a Pakistani journalist got confused. Maybe, it’s the glasses.

Ahmer Naqvi tweeted a photo of a billboard for Arnab Goswami's soon-to-be-launched Republic TV. But the only problem – he thought that was Riteish Deshmukh. 

Why is Ritesh Desmukh our national migraine? pic.twitter.com/XbNjcTuS9Y

— Ahmer Naqvi (@karachikhatmal) May 2, 2017

But Ritesh didn’t take any offence and was quick to reply with a picture of himself along with a funny caption. 

@karachikhatmal Btw that's my migraine look. pic.twitter.com/K1Y4mVeGdx

— Riteish Deshmukh (@Riteishd) May 3, 2017

After realizing his mistake, Naqvi clarified but did not let go of the opportunity to take another dig at Arnab Goswami. 

@TheRestlessQuil @BucketheadCase i genuinely thought it was Ritesh and realised its because i've never seen Arnab with his mouth shut so had no context.

— Ahmer Naqvi (@karachikhatmal) May 2, 2017

What ensued was more Arnab bashing, because, well, it’s Twitter and trolling is their second nature. 

@karachikhatmal @CarDroidusMax He might be Pakistan's migraine, but he's our diarrhea.

— Serenity Now! (@GreyingnCranky) May 2, 2017

@karachikhatmal @YatinMota Joker of the century this Gobar Swami

— Stock analysis (@SharesnstockS) May 3, 2017

@karachikhatmal @iamrana Please dont insult Ritesh... This is a epidemic named Arnab...

— Mr.Husayn (@MrHusayn) May 3, 2017

@karachikhatmal He is India's piles.

— Shaik Zakeer Hussain (@Zaknetic) May 2, 2017

@karachikhatmal @iamrana Please dont insult Ritesh... This is a epidemic named Arnab...

— Mr.Husayn (@MrHusayn) May 3, 2017

This gave everyone another idea. 

@Riteishd @karachikhatmal Riteish is a funny man. He should totally do a parody on him. The Nation wants to NO!

— Faizan Patel (@faizanpatel) May 3, 2017

@Riteishd @karachikhatmal Ritesh Deshmukh for biopic on Arnab. Let's do this.

— Manas Mitul (@ManasMitul) May 3, 2017

@Riteishd @karachikhatmal Wow that’s some similarity. Just need to stuff 2 rosogullas in the mouth to be absolute duplicates.

— 5Y (@5ytix) May 3, 2017