Looking at amazing vacation pictures your friends post while you’re stuck at work sucks. To this, a village in Switzerland said ‘we feel you, bro’ and has completely banned everyone from clicking pictures there, as they can cause envy and extreme unhappiness for people who see them on social media.

Lawmakers in Bergün/Bravuogn thought that the place is so beautiful that the pictures might cause ‘crippling FOMO’.

“It is scientifically proven [that] beautiful vacation photos on social media make the viewers unhappy, because they themselves cannot be on the spot,” the tourist office said in statement. Obviously, they recommend just visiting the village to overcome this FOMO. 

They kind of have a point though. I mean, just look at this place!

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“From today on, a community-wide photographing ban comes into effect in Bergün.” the resort announced the ban in a statement on its website.

A law has been passed that threatens a fine of about $5 for anyone who takes a photo in Bergün/Bravuogn. Of course, this is all a big marketing ploy to increase tourism, since his town will be on everyone’s radar whenever they go to Switzerland. 

© Hotel Piz Ela

And, seems like it kind of is working. At least we have a newfound fascination with this beautiful village. Also, at least they’re owning up to it. 

“In the background of course the idea is that everyone talks about Bergün. So it’s a combination of both – we made the law and also there’s some marketing [aim] behind it,” Marc-Andrea Barandun, the Bergün/Bravuogn director of tourism, told the Local.