They said it back in the day. Actually, even today. “Anything in excess is harmful to oneself.” Beg to differ, nod in affirmation, but the truth remains—they said it right. Anything in abundance does lead to chaos. But dude, there’s so much more to life than a childhood lesson. Point being—when it comes to denim, there’s nothing ‘too much’. Nothing that says, "enough now, son". While Justin Timberlake’s denim-on-denim in 2001 did result in debauchery, at least the picture reached global charts. Basically, denim is a staple. And two denims together, does brighten up the sun. Menswear Designer, Vikram Bajaj belongs to the same school of sartorial thought. But mind you, he’s got a knack of his own and calls it ‘customised’. Lucky for us lads, he's spilled the beans.

Shirt - Vikram Bajaj, Jeans - Zara

Wayyyy too much denim isn't about bundling up the blues. Not even about pitching two separates against each other. Remember, #OOTD decisions aren't made in the rink. While the separates chosen need a character of their own, they shouldn’t be perceived as rivals in wrestling. Stay cordial, and aim at creating balance throughout. Over-exposed seams, scribbles, contrast threading, zippers will set your denim apart from the rest. But, keyword being—minimal. In the saturated world of the noble denim, if nothing, you'd rather turn tables with just basic-ass detailing.

Shirt - Vikram Bajaj, Jeans - Zara, Footwear - Adidas

But everything aside, denim-on-denim floats on conflicting washes. Pair light-washed with dark, dark with raw and so on. Create contrasts. Don’t go jumping around like a one trick pony. On the other hand, pay attention to the fit. Skinny jeans with slim shirts and regular fit with slender jeans—know how to pair. Even ensure the pieces really snug you right. But wait, how do you accessorise? Now this is the point where you free the leash. Bring in colour, texture, leather, beads—basically anything off an A-list celebrity's Instagram. It's your time to shine, so go all out.

Shirt - Vikram Bajaj

Final words—celebrate denim and play with it. That kid in you? Bring him out!

‘30 days of Denim' is a social experiment of sorts, or in layman terms, the ultimate Denim guide, on how to inject your personality, and inherent sense of self into, say, a basic-ass pair of jeans. Bonus: It features 30 really cool men, all with very distinct style sensibilities, but primarily, each having an innate love for all things denim.

Fashion Editor: Santu Misra

Stylist: Siddharth Batra

Art Director: Samiksha Sharma 

Assisted by: Sharmila Sharma

Photographer: Kunaal Bose

Make-up: Shallu Chandla