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Indians Really Love To Watch Netflix in Public



We all love watching shows like 'Stranger Things', 'Narcos' and 'Black Mirror' on Netflix and we'd catch up on all our favourite TV show, no matter what we are doing. Well, it turns out Indians are watching Netflix even when they are on the go and our viewing habits are not really restricted to our living room or our bedroom. What's interesting is that Netflix came out with a survey that suggests that Indians like to binge-watch when we are on the move. In fact, Indians are the second-highest public bingers in the world (88%), just behind Mexico (89%).

Indians Really Love To Watch Netflix in PublicNetflix

We live in cities where traffic jams are a common occurrence, and many Indians have started taking full advantage of Netflix to stream or download content on their devices. Netflix claims that at least 71% of their Indian customers are binging in public. With the download feature, users are free to watch their favourite movies and TV shows outside the comfort of their couch and take their shows wherever they go. 

Netflix has gone further in their survey and found out where and when do Indians tend to watch their favourite shows in public. According to the survey, Indians tend to watch TV shows while on train/metro (65%), buses (58%) or on a flight (52%). We are certain that a large part of the population also watches TV shows in Taxis while stuck in a traffic jam, however, Netflix has not provided any data for that.

Indians Really Love To Watch Netflix in Public© Netflix

In the survey, Netflix also discovered that watching content has now become one of the top five travel essentials (44%), along with wifi (48%) and a comfortable seat (49%), a charger (41%) and food (37%). The survey was conducted by SurveyMonkey and is based on 37,056 responses. The sample was balanced by age and gender and representative of an adult online population who watch movies and TV shows via streaming services in public settings in The United States, Argentina, Australia, Brazil, Canada, Chile, Colombia, France, Germany, India, Italy, Malaysia, Mexico, Netherlands, Philippines, Poland, South Korea, Spain, Sweden, Taiwan, Thailand and Turkey.

Netflix considers India as one of their most important markets and plans to increase productions of local content in the foreseeable future. Netflix is currently working on an 8 episode series called 'Scared Games' based on Vikram Chandra's book by the same name. Netflix currently has over 104 million subscribers in over 190 countries and it seems like India is going to be their next focus on developing new shows. The company is currently investing in producing local content for countries like Brazil, Middle East, India and Canada.


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