Do you often wonder how brands choose a logo? How do they come up with an innocuous representational image for their brand that highlights their aim? Well, logos hold deep meanings. They are well-thought out and well-researched. The Audi symbol, for example, has more meaning that merely being similar to the Olympic rings.

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The 4 rings in the brand logo represent an interesting story that many of you might not know. The four rings indicate the four car makers who came together to build what we know as ‘Audi’.

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This video explains the concept and traces the history of how the rings came into existence: