Android continues to have more loyal users than the ones using the iOS, a new report by Consumer Intelligence Research Partners (CIRP) said on Friday. 

The report says that not only has Android loyalty been rising since early 2016, but it's currently the highest it has ever been. CIRP's survey concludes that 91 percent of Android users in the US stayed with the same platform, whereas 86 percent stayed with iOS. "The data was measured as the percentage of customers that remain with each operating system when activating a new phone over the twelve months ending December 2017," said Mike Levin, Partner, and Co-Founder of CIRP.

(c) CIRP

While Apple enjoyed record revenue in November due to growth in services such as Apple Music, Apple Pay, iCloud, AppleCare, and App Store, much of Android's brand loyalty could be attributed to a customer's ability to switch to different styles of phones without having to leave the operating system.

As TechCrunch highlights, the figure measures the percentage of US customers who stayed with their operating system when upgrading their phone in 2017.

(c) Pexels

The report is based on quarterly surveys with a sample of 500 subjects each. Android loyalty has hovered at 89 to 91 percent since January 2016, while iOS loyalty has been between 85 and 88 percent. iPhone owners were found to be more loyal than Android users in 2013 but the trend shifted the following year and Android has risen ever since. 

“We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS,” said Levin. “Looking at the absolute number of users in this way tends to support claims that iOS gains more former Android users, than Android does former iOS users.”

Source: TechCrunch