Along with his extremely successful Bollywood career, Salman Khan’s Being Human clothing brand is also a big hit. Now, he has decided to venture into the smartphone business as well. It has been reported that he has registered the Being Smart trademark for smartphones targeted at the entry-to-middle market segment. Moreover, he has also selected a Chinese plant, along with initial phone models that will run on Android and will cost below Rs. 20,000.

For Being Smart, Salman is currently assembling an operational management team which would be headed by a professional with leadership stints at Samsung and Micromax. 

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“BeingSmart will be positioned against the Chinese smartphone brigade — Oppo, Vivo and Xiaomi — at a time domestic handset makers such as Micromax and Intex are facing tremendous competition,” said a source. “And, like the Being Human apparel line, proceeds from the profit will be ploughed back into charity and social work that Salman Khan does with his Being Human Foundation.” 

Even though the phones will only be available online at first, they will also be sold at a few large cellphone and electronic retail chains later on, through strategic partnerships. Salman has been thinking of entering the smartphone business for about two years now but the few Indian brands that had shown interest eventually backed out because of the high royalty charges he demanded. 

“But this time, Salman is himself driving the show and searching for an investor. He expects to launch the devices in the next two quarters and definitely before the festive season,” another executive said.

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Since he is Salman Khan, he will probably beat iPhone sales in India when this comes out! It’s time for Bhai to smash the smartphone industry.