In an very interesting turn of events, a journalist, who was covering a beauty pageant, ended up winning it instead.

Laura Gooderham, 24, is a reporter for the Grimsby Telegraph and originally went to cover the 2017 Miss Grimsby pageant. While there, as she was taking notes and clicking pictures, she was asked why she wasn't entering by one of the judges and three-time Miss Great Grimsby & District 2017 winner, Millie Margetts.

A post shared by Laura Louise Gooderham (@lauralougooderham) on Apr 12, 2017 at 8:48am PDT

Sceptical at first, Laura soon started warming up to the idea of participating after learning that the contest raised money for charities Beauty With A Purpose and Andy’s at St Andrew’s Hospice. She was on the fence for a couple of weeks but made up her mind after talking to the organizers.

A post shared by Laura Louise Gooderham (@lauralougooderham) on Apr 11, 2017 at 9:12am PDT

While talking to Unilad, she said, “I thought that beauty contests were all about pitting women against each other, but after speaking to the organisers and interviewing a lot of the contestants for Grimsby Telegraph I realised it is about raising money for charity and having fun.”

A post shared by Laura Louise Gooderham (@lauralougooderham) on Apr 8, 2017 at 9:47am PDT

Since she’s the winner, she’ll soon be moving forward to take part in the upcoming Miss England contest.

A post shared by Laura Louise Gooderham (@lauralougooderham) on Apr 19, 2017 at 4:41pm PDT

With such a unique story, we’re pretty sure she’ll do really well at the Miss England competition as well!