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ADMIN

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  21. ADMIN
    The dawn of the era of OTT platforms like Netflix, Amazon Prime, Hotstar Disney Plus, and others have leased a new life into the Indian film industry, making it a possibility for the influx of newer ideas in script making, content, and overall approach to cinema.

    The Hindi film industry, most commonly referred to as Bollywood, had already exemplified the same by producing films like the Ayushmann Khurana-Yaami Gautam starrer Vicky Donor, which came out in 2012.
    © Eros International
    The Shoojit Sircar Rom-Com film was a new-age film, which centred around the prospect of "sperm donation", was positively received by fans and critics alike, and set the path for filmmakers to venture on the idea of making more content-oriented films that focused on social issues.

    The latest example of this is the upcoming film starring Bollywood actress Rakul Preet Singh, where the 30-year-old artist will play the role of a 'condom tester'.
    © Reuters
    For people unfamiliar with the term, a condom tester is hired by condom manufacturers to check the durability of condoms during ***, with the feedback important before launching the product.

    According to reports, the untitled film will be a women-centric film produced by Ronnie Screwvala's RSVP Movies, which has made films like Lust Stories, Uri: The Surgical Strike, Karwaan, The Sky is Pink, and others.
    © Instagram_Rakul Preet
    "It's a quirky drama that also aims at destigmatizing the use of condoms. Indians still shy while buying condoms or even uttering the word. The film will be a bold but humorous take on the same, much like Dream Girl."

    "Rakul was thrilled when she was approached for the film. She heard the narration and agreed to do it. Now, the modalities are being worked out before she signs on the dotted line. She will begin the film sometime in the coming months once the situation normalizes and knowing RSVP, they plan to wrap up this small film in record time." said a source talking to BollywoodHungama.com. 

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