Move over Indian Idol, American Idol, The Voice, or even The Stage. The next big reality singing contest is happening on our mobile phones and we already have an Indian winner!
Ever heard about the app, called StarMaker? It is only the leading mobile singing app where anyone with a great voice can be discovered or discover the next big music star. The app enables the user to create high-quality music videos simply with the touch of a button. One can collaborate and socialize with friends and favorite network stars. The app supposedly already has about 50 million users and Pune-based Richa Peter Topno would have been just another one of them, had she not gone on to win the challenge altogether.
Richa has become the first Indian to ever have won the 10 Grand Challenge, a singing contest which is hosted by the app, StarMaker. With an astounding 369,904 votes from amongst more than 25,000 participants from all over the world, Richa went on to win a grand some of 10,000 US dollars. Every year India sees millions of teenagers taking part in online and off-line music talent shows as a route to realize their singing career aspirations. But, not everyone emerges as the winner.
Speaking about her win, Richa said, “The response has been amazing and of course, the prize money is simply awesome. I would like to thank every single person who voted for me.” The 21-year-old from Pune hopes that this win is just be the beginning of an exciting phase in her singing career. Richa is known to upload her videos to YouTube and cover popular English and Hindi music in her own way, adding an authenticity to the songs. She's recorded covers of Ed Sheeran's ‘Shape Of You', Justin Bieber's ‘Despacito'.
Roger C, CEO, StarMaker, in a statement, revealed that the year-on-year participation of Indians on the app has increased significantly. “In the past few months, we are excited to witness India is rising as one of our fastest growing market with the most active users .We are also pleasantly surprised to find out that there are so many singing enthusiasts in India,” he said. “As we are putting more efforts to localize StarMaker in India, we strongly believe more talented Indian singers like Richa will be discovered and heard in the near future,” he added.
Here's to more Indians taking the reins and making the most of their talents, just like Richa did!