Google has finally launched its music streaming service in the form of YouTube Music and YouTube Premium for users who like a seamless video content experience. YouTube already has a vast catalogue of music that also includes radio channels, live performances and user-generated content.
YouTube has also introduced YouTube Premium that basically lets users consume content without any interruptions from advertisements. The Premium subscription also lets users play videos in the background even when users lock a smartphone or switch apps.
YouTube Music Premium will also let users download songs in order to play when offline. YouTube Premium will be available for Rs 129 a month, will include membership to YouTube Music Premium, and access to all YouTube Originals. YouTube Music Premium is available at a monthly rental of Rs 99 and as part of the introductory offer, YouTube is offering a three-month subscription of YouTube Music Premium for free.
Announcing the launch of YouTube Music in India, Lyor Cohen, Global Head of Music, YouTube said, “India is where the multi-lingual music scene thrives. It's interesting to note how Indian artists have consistently claimed top spots over the last few months in the Global YouTube Top Artists chart. With YouTube Music, we are hoping to bring the best in global and Indian music to millions of fans across India, and give them an immersive music experience, with the magic of music on YouTube.”
T.Jay Fowler, Director of Product Management, Music Products, YouTube said, “We know that India loves watching music videos on YouTube -- be it the vibrancy, choreography, stars and glamour. Music from India has always been so much more than just the audio. Therefore for us, with the launch of YouTube Music, all the emphasis is on the familiar and to make every user experience richer as they start using the service. From recommended music videos, live performances, covers, to new videos -- it's all here, and only here."
YouTube has been a popular platform for streaming music with access to thousands of playlists across various genres.