Recently, all that most news channels have made us do is shake our heads in disappointment with the type of content they are pushing. It's honestly a trainwreck that no one can look away from. 

In short, there needs to be a change in the type of news and how that news is broadcasted.

And, channels like these losing big companies in terms of advertisement might just be the push they need to get back on the right track.

© Twitter

Huge brands like Parle and Bajaj taking a stand and refusing to advertise with channels pushing 'toxic and aggressive' content is a step that is unanimously being applauded by the internet and rightly so.

Parle Products has decided not to advertise on news channels that broadcast toxic aggressive content.

These channels are not the kinds that the company wants to put money into as it does not favour its target consumer.

It's time more companies join the lead of Bajaj and Parle. pic.twitter.com/LNXr9ytmBF

— Indian Civil Liberties Union (@ICLU_Ind) October 11, 2020

This decision came after the entire TRP scandal where a few news channels were accused of tampering with numbers. Let's not forget the hate and rumour mongering, of course.

Reportedly, three such channels have been blacklisted by Bajaj and people are applauding the companies for doing the right thing, even at the cost of profits.

As the news broke, Parle G became one of the biggest trends on Twitter.

#ParleG won't advertise anymore with Republic and other Toxic channels. Soon Arnab will have to rely only on biscuits Modi throws at him!

— Srivatsa (@srivatsayb) October 12, 2020

Tasty and affordable.

Well Done #ParleG 🏻 I will enjoy my favorite biscuits even more now https://t.co/Is2plLVyUp

— Shree Speaks (@StayingReal0511) October 12, 2020

Uhh.

#ParleG
This is such। Good decision. Others should follow. Every single news channel is toxic except govt one's.

— आकांक्षा (@akkaanshaa) October 12, 2020

Oops.

#ParleG to all toxic news channel pic.twitter.com/WwVAqRccKL

— Perpendicular__|__ (@tvitter_boy) October 12, 2020

Aww.

90s kids, we win y'all we chose the right one IRL #ParleG https://t.co/JNDICVMCgl

— here to offend you again! (@insane_birdie) October 12, 2020

Hopefully.

Great move....more companies need to come forward nd join them only then change will be seen.

A hope coming in,soon things will improve.

— Pooja Gupta (@_Poojagpta_) October 11, 2020

Great move.

Well done!! #parle https://t.co/C0uc2ifm3L

— Konkona Sensharma (@konkonas) October 12, 2020

An example.

If you want to change the world, change yourself first #ParleG and Bajaj leading from the front and are the epitome of how to introduce change.

— Armaan girdhar (@AlwaysInMood4U) October 12, 2020

It's time for a change.

Revolution has begun. After Bajaj it's Parle who's going to boycott Godi Media. Would be so glad to see others doing the same. https://t.co/aEsKtjTJxF

— George (@VijayIsMyLife) October 12, 2020

Yep.

G means GENIUS ... G means GREAT !
What #ParleG & #Bajaj have done would certainly set a sound example for many others to follow.
Let there be peace... Let there be love everywhere !
Thanks #ParleG thanks #Bajaj https://t.co/FyY3pvXRKd

— Umar Farooque (@UMARFAR02040199) October 12, 2020

Sure.

Let me endorse #ParleG and Platina as socially responsible brands! https://t.co/wi93lqNP0J

— Madhavan Narayanan (@madversity) October 12, 2020

Wholesome.

That’s the way!
You have a permanent customer in me and my family! #ParleG #Bajaj https://t.co/8dCWw0GaCw

— Sayema (@_sayema) October 11, 2020

Hopefully, this sets an example for others.

Financing #Fakenews, hatchet jobs, sleaze, toxic content.
Funding hate, intolerance, daily provocations and incitements.
Not the brand association any company/product can afford to have!

Kudos to #ParleG #Bajaj for taking the lead to say No.#Amul: will you too #StopFundingHate? https://t.co/f7cih9RWBi

— Rakesh Sharma (@rakeshfilm) October 11, 2020

Ads are down but sales are up.

Okay am consuming more #Parle products #ParleG https://t.co/NkzdumPP7x

— Suresh (@Suresh_MUFC) October 11, 2020

Yep.

This is master stroke we know #ParleG you are no 1 in taste & social platform.#MondayMorning pic.twitter.com/p30xpXBdGY

— uttrakhand wi fi (@rajendrabhatt) October 11, 2020

View the full article