What do you do when you are oversaturated with more than ten years of styling experience? Well, you look at inspiring a whole new generation of kids sitting on the Interwebs, obsessing about all things fashion. That’s exactly with Amit Hansraj has in mind with his monumental career move. His Facebook and Instagram group—Indian Dandy—aims to bring together fashion commentators from all over. The idea is to engage, comment, criticize and share  tailor-made content for the 21st-century metrosexual man, living in India.

"I love distressed jeans. Somehow, just love the sound of them"- Amit Hansraj (@amit_hansraj) for #30DaysOfDenim ⭐️ . . . . . . . 👔@misrasantu @siddharth93batra

A post shared by MENSXP (@mensxpofficial) on Jun 8, 2017 at 5:50am PDT

Hansraj—who wanted to be a fighter pilot when he (eventually) grows up, was always obsessed with a quintessentially classic pair of Levi’s jeans.  But it wasn't until his first summer job, way back in the day, when he could finally afford one. So he really (really) likes to take care of them. He washes them (his jeans) religiously, every two weeks, because his mom warned him against men who don’t wash their jeans. She told him that it was similar to breaking multiple laws in the country.

"I love distressed jeans. Somehow, just love the sound of them"- Amit Hansraj (@amit_hansraj) for #30DaysOfDenim ⭐️ . . . . . . . 👔@misrasantu @siddharth93batra

A post shared by MENSXP (@mensxpofficial) on Jun 8, 2017 at 6:29am PDT

On a serious note, Amit loves jeans that are slim, but not necessarily skinny. He like to wear dark washed jeans on days he’s feeling bloated, and light washed on days he’s feeling good about himself. He loves a pair of distressed jeans, and not because they are trending right now. However, Amit’s all-time favourite outfit combo is a light-washed jean jacket paired with a longline button down (especially from an indie designer) and a pair of his fave Gloria Vanderbilt jeans. 

Fashion extraordinaire and 'Indian Dandy', wears dark-washed jeans on days he feels fat. "There's nothing sexier than skinny jeans on a well-toned butt"- Amit Hansraj (@amit_hansraj) for #30DaysOfDenim ⭐️

A post shared by MENSXP (@mensxpofficial) on Jun 8, 2017 at 6:28am PDT

Moral of the story? Amit has never ever had a smelly jean moment. Because he is a gentleman. Because he just won’t. Also, because “I just sent him home!”

‘30 days of Denim’ is a social experiment of sorts, or in layman terms, the ultimate Denim guide, on how to inject your personality, and inherent sense of self into, say, a basic-ass pair of jeans. Bonus: It features 30 really cool men, all with very distinct style sensibilities, but primarily, each having an innate love for all things denim.

Fashion Editor: Santu Misra

Stylist: Siddharth Batra

Assisted by: Sharmila Sharma

Photographer: Kunaal Bose

Make-up: Shallu Chandla