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Beck's Ice's Subtle Dig At Competition Is All That Everyone's Talking About


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It's not every day that you see a brand make a bold move to outdo its competitor. And even rarer to see a beer brand ditch the subtle nuances and go for the direct dig. But that's exactly what happened when Beck's Ice launched their new digital film.

With just one bird, they managed to say a lot. For those of you who still haven't managed to catch this quirky dig, bring out the tub of popcorn and see this new competition unfold.

With their innovative and subtle yet obvious dig, Beck's Ice has caught everyone's attention this summer. And rightly so! Their social media handles are flooded with responses to the video. While some of them are ready to once and for all settle who is the best, others are enjoying this spirited approach and are all about giving this smooth malt beer a go! After all, what else does one need to escape the summer heat besides a refreshing beer and a summer getaway – two points that they have made very clear in their digital film. 

Beck's Ice's Subtle Dig At Competition Is All That Everyone's Talking About

Beck's Ice's Subtle Dig At Competition Is All That Everyone's Talking About

Beck's Ice's Subtle Dig At Competition Is All That Everyone's Talking About

Beck's Ice's Subtle Dig At Competition Is All That Everyone's Talking About

Beck's Ice's Subtle Dig At Competition Is All That Everyone's Talking About

While other brands in the beer segment market themselves alike, Beck's Ice decided to stand out from the rest through this tongue-in-cheek flair. In a one-of-its-kind move, the brand has openly spoken about its ingredient story making it an interesting marketing strategy that will not only help them maintain but also gain a loyal customer base. 

For all those who haven't yet got your hands on this recently launched brew – here's some deets you should know! Beck's Ice is a smooth beer with a German heritage and here's a fun fact – it's a beer that is made with 100% pure malt. So what you really waiting for, it's just going to get hotter and this refreshing brew is your only escape!

 

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