Gaming as an industry is one of the fastest growing markets and it seems like big tech giants like Apple are also part of the phenomenon. Gaming companies like Sony and Microsoft have generally been known as the two giants in gaming, thanks to their consoles and exclusive games. However, Apple is also now amongst the top five publicly traded gaming entities.
© Epic Games
According to a report by Newzoo, Apple is amongst the top five companies that contribute to the gaming industry. Apple may not cater to hardcore gamers like Sony and Microsoft, however, the company has amassed a firm position thanks to casual gamers on iPhones. Apple is just behind Tencent, Sony, Microsoft and Activision Blizzard. The report adds that the top 35 public gaming companies have generated almost $114 billion in 2018 as the top five have generated 43% of the collective revenue.
Apple has managed to rake in $2.09 billion just from gaming in the first quarter of 2018 and the number is expected to rise this year thanks to its upcoming Apple Arcade service. Newzoo estimates Apple earned $9.453 billion from games during 2018. Previously, Apple has relied on microtransactions from games to generate a high income; however the company is now moving forward with a subscription service that will offer exclusive games in order to depend less on the microtransactions business model.
The report also said that mobile gaming is the largest segment in the mobile industry and expects more PC gamers to switch in 2019.