It’s no secret that Indian celebrities earn a lot of money for their time. Whether it be cricket or Bollywood, money flows easy when you’re in the entertainment side of life. 

Along with entertainment, our country’s entrepreneurs have also been having a good time financially. In 2021 itself, there will be $12.1 billion of private capital raised by startups. That’s just within the first six months. By the end of the year we’re predicted to  be home to over 50 unicorn startups. 

As reported by Inc42.com, there are several celebrities who have tried their hand at investing in startups. Even though they earn a handsome sum for their projects, these celebs’ glamour and sway makes them enticing for upcoming startups. So it makes sense that a select few from the glamour industry would go ahead and diversify their portfolio.

Here’s a list of 10 such business savvy celebrities who have smartly invested in Indian startups:

1. Deepika Padukone

The Chhapaak actor is one of the smartest in the industry. She’s bet her money on Epigamia (plant based yogurt), Nua (women’s sanitary products), and Frontrow (EdTech startup).

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2. Shilpa Shetty 

The Yoga Queen, Shilpa Shetty believes her money is well invested in wellness brand Mama Earth.

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3. Sonu Sood

Actor Sonu Sood has deemed fintech startup Spice Money a good place to invest his money. 

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4. Ayushmann Khurrana

Originally just the face of the brand, actor Ayushmann Khurrana has increased his involvement with The Man Company after seeing its potential.

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5. Alia Bhatt 

Alia Bhatt has come a long way from being popular for her faux pas on the internet. Nowadays, she’s making wiser choices such as picking up a stake in fashion startup Style Cracker.

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6. Shraddha Kapoor

Bollywood actor Shraddha Kapoor has also been bitten by the investor bug. She’s invested in the beauty brand MyGlamm.

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7. Aishwarya Rai

Not only is Aishwarya Rai a beautiful actor, she’s also become an investment savant of sorts having bought stakes in Possible, a health tech startup, and Ambee, a Bangalore based environment startup.  

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8. Katrina Kaif

Few know the world of beauty as well as Katrina Kaif, which is why she picked up a stake in beauty brand Nykaa.

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9. Suniel Shetty

Veteran actor Suniel Shetty has a pretty diverse portfolio of investments. He’s bought shares in fitness community brand SQUATS, edtech business SAI Estate Consultants, fitness startup FITTR, as well as men’s grooming startup Beardo. 

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10. Virat Kohli

The face of Indian cricket, Virat Kohli is known to have a keen eye for playing smart shots. Youth fashion brand WROGN, women’s ethnic wear brand IMARA and apparel brand Ms.Taken are some of the investments made by the cricketer.

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Which of these names did you already know about? Do let us know in the comments section below.

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