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CSK Is Now More Valuable Than Parent Company & It’s Testament To Dhoni’s Insane Brand Value



The second most successful franchise in the Indian Premier League (IPL), Chennai Super Kings (CSK) has become the first sports enterprise in the country to achieve unicorn status.

The defending IPL champions achieved this historic status as the franchise achieved the market cap of over $1 billion in the private equity market.

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The Chennai-based outfit reached an all-time high of Rs 7,600 crores and became the most valuable sports company in the country.

In doing so, the MS Dhoni -led side, which won its fourth IPL title last year, also surpassed its parent entity India Cements, owned by former BCCI president N Srinivasan.

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As the name suggests the parent company is involved in cement manufacturing and its market cap on Friday stood at Rs 6,869 crores – over Rs 700 crores less than Chennai Super Kings Cricket Limited (CSKCL).

Srinivasan who bought the franchise way back in 2008 for just $91 million always knew that given the craze of cricket in our country CSK would become a bigger brand than its parent company at some point in time.

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“Brand CSK will outgrow Brand India Cements. If you look at the history of franchise-based leagues in the US, it will outgrow everything. Passion for cricket is so much in India. The road between countries will see franchise-based leagues getting precedence as we go along,” Srinivasan was quoted as saying by news agency IANS.

Apart from their on-field performances, there have been a couple of key reasons behind the franchise’s unreal success on and off the field. The IPL has grown multifolds in terms of both in terms of viewership and brand value and brought in huge commercial deals – be it from broadcasters or the sponsors.

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But apart from that, there is one other thing that the franchise has done differently which has has benefitted them immensely in the long run.

Since the inception, the franchise has been led by one man – Mahendra Singh Dhoni. While most of the franchises have gone through various changes at an organisational level over the years, CSK never had to face all of that.

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This is one franchise that believes in investing for the long term and backs the players to the hilt and it shows in their on-field performances. If we ignore the number of titles, they are the most consistent performer in the IPL history, reaching the playoffs in all but one season that they have participated in.

He might be in the twilight phase of his career but Dhoni continues to be one of the biggest crowd pullers in the country and his association has definitely helped the franchise become the biggest sporting entity in the country.

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Ahead of the 2022 IPL mega auction, this news brought huge smiles on the faces of all the CSK fans and they took to the micro-blogging site to express their emotions. Most of the fans credited their ‘Thala’ for single-handedly making the franchise country’s sports brand.

Ms Dhoni makes this possible

— Akki Trends ™️ (@TrendsAkki) January 30, 2022

2019 Lost by 1run, 2020 CSK failed to qualify for the playoffs for the first time in the history of IPL
2021 IPL no one even expected that CSK would qualify for the playoffs as always said never ever underestimate Dhoni & his team won the IPL title for the 4th time in history

— Mohammed Ibrahim (@Mohamme45886989) January 30, 2022

Here is India's 8th unicorn of 2022 and this is India's first sports unicorn.#CSK pic.twitter.com/qL9qsLDgKN

— Aman Verma (@amanverm_a) January 30, 2022

Chennai Super Kings break all ‘VALUATION RECORDS’, now 1st UNICORN Sports enterprise in India

CSK’s market cap has now crossed 7,600 Crores & their shares in the GREY MARKET are trading at a record price of 210-225 price band#CSK #MSDhoni pic.twitter.com/4sE8ttzvIt

— VIVO IPL 2022 | Wear a Mask (@IPL2022_) January 29, 2022

Four time IPL winner CSK has become the first sports Unicorn of India. This is big!

Their Market Cap is over ₹7500 crores pic.twitter.com/Z5xgALOxCC

— Shahzeb Khan (@theshahzebkhan) January 30, 2022

With less than few days left in the mega auction, the former India skipper has already reached Chennai to help the team frame their strategy for the auction, with an eye on the future.

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