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Anupam Mittal Admits Ashneer Grover Hurt His Ego On Shark Tank With His ‘One Brand’ Comment



The thing about putting 5 to 7 influential, super successful and competitive entrepreneurs in a room - apart from brewing some interesting and top off the chart business ideas or controversy, is that it also often gives rise to ego clashes. 

Yes, the show is about people like you and I coming to pitch their ideas and seek funding, but the other aspect of it is also to get at least one shark or more sharks on board, and that can lead to some unfiltered debates between the sharks on the panel as well.

Anupam Mittal Felt Undermined By Ashneer’s Words © Sony Pictures Television

As was the case recently when Anupam Mittal, Shaadi.com CEO and founder got hurt over something that BharatPe co-founder Ashneer Grover  had said while trying to woo a contestant into choosing his offer over Anupam’s.

Ashneer said, “Isne ek brand banaya, maine do brand banaye. Maine BharatPe bhi banaya, maine PostPe bhi banaya, pehle maine Grofers bhi banaya, toh brand ki toh baat mat karo mere se (He built just one brand, whereas I built BharatPe, PostPe and before that, I built Grofers. So, don’t try to teach me about building a brand).”

And while he was just stating a fact, perhaps his way of delivering that truth bomb was a little too insensitive and that is what ended up hurting the sentiments of Anupam Mittal, who is one of the most successful entrepreneurs at his age right now.

Anupam Mittal admits ego was harm when Ashneer Grover undermined him on Shark Tank saying ‘he constructed 1 model, I constructed 3’ https://t.co/L5uhFYztnh

— Manoranjan News (@ManoranjanNews1) January 30, 2022

In a candid chat with radio and tv show host, Siddharth Kannan, the Shaadi.com CEO was asked whether or not he was bothered by that comment. Anupam replied saying, “See, if I say no, I will be lying. Ego is a part of your normal reaction. If someone says something to you, you are bound to react. How you act on your reaction depends on you. You might feel, ‘How could he say this?’ But you need to understand if it is your ego, intellect, emotion or conditioning speaking. These four are very different things. Over time, I have learnt that. I analyse carefully.” 

Ashneer Grover © Ashneer Grover

He went on to add, “After a minute, I understood that there is a difference between building a brand and advertising. I told him on the show, ‘Anyone can spend on advertising. When your brand is known in every home for 15-20 years, that is an achievement. Talk to me once you build that.’ I said it on the show, I am not saying it behind his back. When you tell yourself that, you understand, ‘People will tell you anything to feel better, it doesn’t mean…’ You can only be put down if you allow yourself to be put down. I don’t give anybody that privilege.” 

And while such tough words were exchanged over the topic where Ashneer Grover might have rubbed Anupam Mittal the wrong way with his brazen words, no love was lost between the two ‘Sharks’.

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