Honestly, Apple fans are one of the most loyal group of people you will ever meet. Whenever a new product is launched, these 'fanboys' are all ready with their money to get their hands on it, whatever the cost may be.

Therefore, it's not at all surprising that people have been waiting for the new iPhone X for months. But, finally it's here! It was probably the most anticipated phone of the year, and now it is finally available to purchase in India as well.

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But, just walking into a store and purchasing the phone would be too mainstream and boring, right? We've seen people go to extreme lengths to show their love for iPhones and their loyalty to Apple, but this one guy is literally changing the game for everyone.

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Yesterday, Mahesh Pallival, from Thane's Naupada district, took a rather unconventional route to get his pre-ordered iPhone X. He decided to mark this extremely important event by making a spectacle out of it.

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He actually went to the store sitting on a horse and holding a placard that read, “I love iPhone X.” And, the horse was just the half of it. He even had a procession and a band party follow him to the store. Well, now that's one really expensive way to do it.

And, instead of actually going inside the store, he was handed his brand new iPhone X from the store owner while sitting on the horse. Now, this is how you make a customer feel special.

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But I have just one question – how much did the whole thing, along with the iPhone X, cost Mahesh, who is appropriately nicknamed 'Mac'? The iPhone costs anywhere between â¹89,000 to â¹1,02,000, plus his whole shenanigans wouldn't have been cheap. Perhaps, the store owner helped with the extra cost since this whole thing seems like a very out there promotion scheme for the store.

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But, everything worked out in the end as Mac, and his love for iPhone X, has already become an internet sensation. Now he has the best iPhone out there, along with viral fame, what more can he ask for?

Watch the whole thing here :