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This Is The Reason Why Steve Jobs Never Let His Kids Play With The iPad

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A renowned author recently published a book "Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked," which explores the idea of why the American population is addicted to at least one type of behaviour. He explains that we are constantly obsessed over our Instagram likes, our WhatsApp conversations, our Facebook feed and our emails. He also explains why humans like to binge watch TV shows and YouTube videos.  

Why Steve Jobs Never Let His Kids Play With the iPad© YouTube

As the description of the book reads “this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioural addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.”

Why Steve Jobs Never Let His Kids Play With the iPad© YouTube

 

Well apparently, this is also the reason why Steve Jobs prevented his kids from using an iPad. Here’s the transcript of a video, which details his reasons: 

Steve Jobs in 2010 was on the stage at the Apple event releasing the iPad and he described it as a wonderful device that brought you educational tools. It allowed you to surf the web, it allowed you to watch videos, it allowed you to interact with other people. And he basically said it’s the best way to do all those things.

Why Steve Jobs Never Let His Kids Play With the iPad© YouTube

Two years later when he was asked: “Your kids must love the iPad?” He said “Actually we don’t allow the iPad in the home. We think it’s too dangerous for them in effect.” The reason why he said that was because he recognised just how addictive the iPad was as a vehicle for delivering things to people. That once you had the iPad in front of you, or when you took it away from the home with you, you’d always have access to these platforms that were very addictive. That was hard to resist.

So while his kids were very well adapted, well adjusted, may not have been prime targets for say substance abuse, they like everyone else, are susceptible to the charms of something like an iPad and what it delivers.


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