Last year, Chetanya Golechha, Mrigank Gujjar and Utsav Jain were just some kids with an idea, but today they have brought their brilliant idea to life with a funding of Rs 3 crore for their start-up 'Infusion Beverages.'
The class X students from Jaipur first presented their idea in an entrepreneurship fest of their school in April last year. "Our presentation of the product failed to impress the judges in the fest. We were kicked out in the first round. Though we were out of the competition in the first hour but got the order of delivering 150 flavoured water bottles," said Golechha.
The trio didn’t let this minor setback faze them; they grabbed this opportunity and came through by delivering those 150 bottles. The thing that sets their idea apart is they make flavoured water without adding any preservatives.
"We carried out intense research on Google to prepare a healthy drink without sugar and soda. But soon we realized that turning an idea into reality is not easy when you are a minor. Procuring the licence, necessary permissions from the food department and approval from FSSAI, are like Herculean tasks. As we were minors our parents sought the permission on our behalf," said Gujjar, who is preparing for his Class X optional board exam.
The major breakthrough for them came when they participated in the entrepreneurship competitions at IIT-Kanpur and IIM-Indore, in an attempt to refine their idea, and ended up receiving a lot of appreciation.
Malviya National Institute of Technology (MNIT) decided to incubate their idea and even helped them in applying for patent, which is in advanced stage. Through business to business mode, by January of this year they managed to sell over 8,000 bottles of water, with flavours ranging from kewra, rose to bel.
But this was just the start. In the same month, an investor called them to Indore for a meeting in January. "The meeting was successful in the first hour. They decided to fund Rs 3 crore. Under the agreement, we have the responsibility of marketing and research. The plant will be based in Indore," said Jain.
On talking about starting off in the business world so early, they had the perfect response. "Our dreams our big and we have to start early to achieve them. I don't like people who sit idle till they complete their graduation or post-graduation. This early start will keep us ahead of everyone," said Golechha. Well said!
Well, we wish them all the best for their business endeavours!