Smartphone companies have always been battling amongst each other to innovate or create a product that may sway customers towards them. Some companies rely on offering competitive prices while others try to innovate.
Innovation as a word is thrown around by presenters and company representatives, however, only a few are able to achieve that. Apple innovated with the introduction of Face ID while other companies simply copied the concept.
Having said that, there's a new player in town that is making waves more than any other smartphone company in the world. It could be argued whether this company is innovative or not, however, there is one thing for certain — creative.
BBK electronics, the holding company behind companies like Oppo, VIVO, and OnePlus have been selling smartphones like hot cakes in India and China. The company shipped 39 million devices in 2016 alone, and is now looking to disrupt the smartphone market with clever features and creativity.
How the in-display sensor works on the #vivox21. Been playing with the phone for a week and I'm surprised to see this new technology already in mass production. The phone is the first of its kind and will be available to buy from 29th May #vivox21 #smartphones #gadgets
A post shared by Akshay Bhalla / Høax (@editorinchief) on May 29, 2018 at 1:39am PDT
BBK electronics has managed to launch an under the display fingerprint sensor on its VIVO branded smartphones while being creative to solve common smartphone problems.
In the age of full view displays, smartphones companies have found it very difficult to launch a product that is truly bezel-less. Apple launched the iPhone X with a notch while others simply copied the concept.
Oppo and Vivo managed to creatively tackle this issue with a creative idea. Smartphones were unable to achieve a truly bezel-less display, simply because companies could not figure out where to stick the selfie camera. Some tried to place it at the bottom while others just adopted the notch.
Both Oppo and Vivo managed to hide the selfie camera in a very creative manner. The concept isn't new, but BBK electronics managed to hide the selfie camera by using mechanical moving parts.
Both companies i.e. VIVO and OPPO have showcased the 'NEX' and 'Find X' where both smartphones were able to achieve a full view display without any bezels. This was possible because of the selfie camera that would pop-out whenever needed. The Vivo NEX and Oppo 'Find X' both have Full View displays, no visible selfie camera, no notch and a near-non-existent top bezel. That's more than what Samsung and Apple can say about their products.
What's impressive is that BBK electronics has managed to mass produce these concepts in no time and is already making its way to the Indian smartphone market. Sure it can be argued that Apple's Face ID is nearly perfect and doesn't require a feature like this on iPhones, however, we can confidently say that the competition is being damn creative.