With the release of 'Thugs of Hindostan' this morning, Aamir Khan's much-anticipated movie of the year has finally opened to the audience.
When the film announcement was made two years ago in September 2016, people began to pin high hopes on this one, given that not only was the movie being launched under the YRF banner, but was also said to star two of Bollywood's most renowned names - Amitabh Bachchan and Aamir Khan.
© Yash raj films
Move to 2018, and the movie has already hit the screens this morning to a mixed bag of reactions. The audience hasn't been able to fully accept Aamir as the “bad guy” and Sr. Bachchan seems to be the only saving grace of the movie, as per latest online reviews.
However, while the movie's fate still remains undecided, Aamir's thoughtful gesture towards the entire cast and crew of 'Thugs of Hindostan' is already being hailed as a major hit.
Last evening, Aamir posted a letter addressing every member of TOH, and expressed his gratitude for their earnest efforts, that collectively helped them to put the movie out for the audience to enjoy.
Look at the transcript here:
What a touching letter by @aamir_khan as #ThugsOfHindostan releases today.
The best part about Aamir is that he acknowledges each n every one in the team irrespective of their role.Thats the sign of a great leader...No shoshebaazi...pure simplicity! Wah! pic.twitter.com/SBTubVn4Zy
As is already evident, Aamir made sure that no one from the entire production team was left out of this 'letter of gratitude' as we'd like to call it. Aamir took out the time to mention people by their names and expressed his heartfelt gratitude to everyone for their time and efforts over the last two years.
Sure, some might say this is another one of Aamir's 'quirky' film promotion ideas after the tie-up with Google maps, and yes it does seem like it to some extent too. However, one can't deny that to name people on a personal post and giving them credit for their work, holds a lot more value and sentimental connection than the credit roll at the end of film showcase (which honestly no one cares to sit through).
© Yash raj films
It's also great to see how the film promotions have changed over the years, and more celebs have taken to social media to promote films on a personal level.
These tactics not only make a greater connection with the audience like in this case, but the publicity only adds to the overall experience of the movie too.