The World Wrestling Entertainment (WWE) is making a lot of effort to involve the Indian culture within its huge family. In the recent days, the organisation is trying to reach out to the big chunk of their worldwide audience which comes from India by both direct and indirect means, but you've got to agree, they know how to make an impact.
In their latest attempt, the company's Chief Brand Officer, Stephanie McMahon can be seen donning a red chunni with colourful and shiny embellishment all around as she moves to 1997's Aamir Khan and Ajay Devgn starrer Ishq's song, Humko Tumse Pyaar Hai.January 29, 2019
In the video, India's newest talents to enter the ring, the Singh Bros are speaking about how Bollywood has come to become the greatest movie industry in the world and how the WWE Universe needs to see what Bollywood is all about. Enters Stephanie, with all her charisma and confidence, ready to show to the world what Bollywood songs are all about and as soon as the song began, it was McMahon's show as she did the Bhangra with the two Indian wrestlers.
The skit comes just shortly after WWE's stunt to reach out to the cricket fans, especially the followers of former Indian skipper Mahendra Singh Dhoni, as they put on vote Dhoni's 2019 Royal Rumble appearance.
A couple of weeks ago, Brock Lesnar's manager and spokesperson, Paul Heyman too roasted the Cricket World Cup whilst praising the cricketer, for basically stealing his catchphrase to describe his client.
Why is WWE suddenly showing so much interest in their Indian audience, you ask?
The organisation is looking to bring in more and more Indian talent in order to culturally diversify the competition, thereby increasing viewership internationally.
.@StephMcMahon calls out all the Women athletes in #India to register for the #WWETryout in March 2019! Apply here: https://t.co/BOSB5tRetY (website also available in Hindi) pic.twitter.com/pNgGiO1Xtd— WWE (@WWEIndia) January 30, 2019
Between 3rd and 5th March, WWE is coming to Mumbai to acquire the Indian in-ring performers, especially female wrestlers to put on a show in all their brands including Raw, SmackDown and NXT. You can apply for an audition slot by signing up. The website is also available in Hindi.