Spotify was launched in India barely six days ago and the music streaming app has already managed to make a small dent in the Indian music streaming space.
Even though Spotify is in the middle of a legal battle with Warner Music, the company still managed to get a million users in less than a week. A representative from Spotify confirmed with The Verge about the streaming service's rapid success.
Spotify offers free music stream with ads and also offers a premium membership which is priced at Rs 129, its Rs 389 for 3 months, Rs 719 for 6 months and Rs 1189 for a year. The premium membership removes advertisements and enables users to skip songs without any limits.
Even though Spotify has some missing content due to a legal battle, the streaming company is focusing on adding regional content which includes music from Bollywood. Other regional music includes content in languages such as Punjabi, Tamil and Telugu.
According to research firms Deloitte and IMI, India has about 150 million subscribers for music streaming services and is only set to grow in the near future. Many streaming services are bundled with mobile plans such as Airtel's Wink, Free Amazon Prime memberships and others.
Spotify's entry into India has been late and will face tough competition from other services such as Apple Music, Google Pay, Gaana, JioSaavn and Amazon Prime. In order to undercut the competition, Spotify offers a free plan which lets everyone stream for free. However, the free plan limits carry advertisements just like how you would find it on YouTube.
Spotify is currently available on iOS and Android platforms, Windows 10 PCs, Android TV, Microsoft Xbox, Sony PlayStation, and macOS. Spotify also works with Google Home and Sonos natively, which is an added bonus for smart speaker owners. If you have Android Car or Apple CarPlay installed in your automobiles, Spotify also works natively on both auto platforms.
At this time, Spotify will be available as apps for your smartphone and tablet (free download for Android and iOS), Windows 10 PCs, macOS computing devices, Android TV, Sony PlayStation, Microsoft Xbox and also available via the web browser. Spotify is also compatible with Apple CarPlay and Android Auto in-car infotainment platforms.
Source: The Verge