The Lok Sabha Election fervour is at its peak now, and political parties are leaving no stones unturned when it comes to promoting their parties on social media.
As spotted by the folks over at altnews, it looks like some pro-BJP pages on Facebook are dropping a lot of money on Facebook to reach the masses. And we're talking in crores here.
So how much money are we talking here and what are these people promoting? altnews took some help from Facebook's new ad transparency tool, that helps you keep an eye on the pages that are spending money on Facebook to promote their propaganda. You can check out the tool right here.
As you can see, the screenshot, which shows the top five spenders from March 17, 2019, to March 23, 2019, are all pro-BJP pages. “Bharat Ke Mann Ki Baat”, “My First Vote For Modi”, “Nation with NaMo”, are all pages that support BJP. In fact, these aren't the only pages. You'll see a lot of pages promoting BJP.
“Bharat Ke Mann Ki Baat” is the top spending page that has dropped over Rs. 1 Crore on these ads. Each of the ads put up by these pages has anywhere between 10K to 50K impressions, and they have more than a few ads running at the same time. Clearly, these pages are reaching out to millions of Facebook users across the country.
In fact, some pages are even going as far as giving away freebies like merchandise to lure voters. The range of freebies offered by these pages includes badges, bags, T-shirts, phone covers, and more. “Pledge your first vote for PM Modi for the better India and win exciting goodies”, reads one of the ads.
Of course, there's no way to tell how much of this is real. Even if it's the case, we hope people aren't falling for these practices and casting their votes for, say, a bag or a t-shirt.