22-year-old Kinsey Wolanski took the footballing world by storm as she invaded the pitch during this year's Champions League final. 

The American model stormed the pitch in a black swimsuit that sported the name of the adult website run by her boyfriend and YouTuber Vitaly Zdorovetskiy.

She was immediately arrested by authorities in Madrid after her antics, before being released later.

It has now come to light that as further punishment, she has been fined €15,000. According to reports, she has been handed a €5,000 (almost â¹4 Lakh) fine for storming onto the pitch and an additional €10,000 (almost â¹8 Lakh) fine for illegally trying to advertise her boyfriend's website.

$3.97 million: Value, in equivalent advertising time as of 5:30pm ET, garnered by Vitaly Uncensored, an adult site featured on the clothing of streaking model Kinsey Wolanski, according to @ApexMGAnalytics. Wolansky is girlfriend of YouTuber Vitaly Zdorovetskiy, who owns the site pic.twitter.com/R3obTmdKYU

However, the fine is a small sum to pay as the website has reportedly garnered â¹27 Crores in publicity through the fiasco and apparently, membership on the website has grown to 32 million members. 

Meanwhile, Wolanski's social media handles blew up predictably, before being taken down.

In a rather uneventful game, in which a Mohamed Salah penalty in the 2nd minute and a surprise goal from Divock Origi was enough for Liverpool to clinch their 6th European Trophy, Wolanski's antics were the biggest talking point.

© Reuters

After the story broke, reports have come out saying that the cost of legally advertising a brand during the UCL final is close to $4 million (â¹27 Crore), ie, a little more than the revenue generated by the website through the stunt.

Surely a fine of in and around â¹12 Lakh for â¹27 Crores worth of publicity is a small price to pay...