No matter how ridiculous it may seem to some people, but regional films, especially from down south have their own base in the Hindi speaking areas of the country. As a result, the dubbing rights for these films are often lucrative. But just how lucrative are they exactly?

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Well, the father and son duo of Chiranjeevi & Ram Charan recently sold the dubbing rights of one of their upcoming films for a record Rs 26 Crores. 

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Trade Analysts and industry experts say that regional films, specifically from the Tamil & Telugu film industries mainly started getting dubbed in Hindi since 2010-2011 when Allu Arjun & Nagarjuna started to sell the dubbing rights for their films. Back then, a movie’s dubbing right would be sold for about Rs 10-15 Lakhs depending on the local box office performance of the film.

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Now though, the craze among Hindi-speaking audiences for the films of certain southern stars is so high, that dubbing rights are often sold way before the launch of a film. Chiranjeevi & Ram Charan’s ‘Acharya’ is just one example.

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What is unprecedented though is the money that such films make, just from their dubbing rights. As per sources, the dubbing rights for Acharya will be sold for at least Rs 21 Crores, with another 5 Crores in reserve, which will depend on certain undisclosed contingencies.

Another aspect that has led to such a meteoric price hike for the dubbing rights of southern films is the fact that now many production and distribution houses, which normally operated in the Hindi speaking part of the country, have started investing in the southern film industry.

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Speaking to the The Times Of India, Vijay Kumar, who brokered the deal between the production house & a Hindi film producer who took on the dubbing rights, said that the reason why such deals are happening now is because of a dearth of good content.

“There is a growing demand for content for the Hindi speaking audience, and one of the reasons could be that not enough good content is being produced by the Hindi film industry. This is an advantage for regional cinema from the South,” said Kumar.

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The thing is, many actors don’t get that much money for projects. Heck, an amateur filmmaker can make a proper feature film using that much money. 

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