Ever since the release of Airlift in 2016, Akshay Kumar entered into the best phase of his career. Post the Raja Krishna Menon directorial, any and every film he was a part of turned out to be a box office success. And this was across genres. But it seems like his golden touch at the box office is slowly fading away.
It was the Akshay Kumar starrer Sooryavanshi that became the first post-pandemic hit in the Hindi film industry. However, the movie came with a lot of padding around it. It was a Rohit Shetty directorial which is a brand in itself, the film was a part of Singham Universe and also featured Ajay Devgn and Ranveer Singh.
However, his latest release Bachchhan Paandey, which was expected to set the box office on fire, was shouldered entirely on Akshay’s stardom and box office pull and was a masala entertainer, failed miserably at the box office.
© Nadiadwala Grandson Entertainment
The film recorded such poor collections upon its release that its lifetime numbers couldn’t even go past the Rs 50 crore mark.
Now, Akshay himself blamed The Kashmir Files' golden run at the box office for the dud response to his film but is that the whole truth? If a film featuring a superstar is up for a release, the initial is a given. Bachchhan Paandey didn’t interest the audience from day one itself.
The opening day of Bachchhan Paandey was shockingly lower than a much smaller film like The Kashmir Files’ day 8. Moreover, the audience completely ignored the film over the next two days as the collections dipped over the opening weekend.
Many on social media are debating whether the reason behind the huge failure of Bachchhan Paandey can be attributed to the 'overdose' of Akshay Kumar. Almost every month there is an Akshay Kumar starrer playing either in theatre or on OTT.
This indeed could’ve been the reason that people decided to give Bachchhan Paandey a miss as they knew he will come up with another film a month later. And now, if reports are to be believed, his Mission Cinderella is opting for Disney+ Hotstar release in April followed by Prithviraj releasing in June and Raksha Bandhan in August.
Bachchhan Paandey is now Akshay Kumar’s first flop since 2015’s Brothers. It is also his lowest-grossing film in a decade.
© Dharma Productions
The last Akshay Kumar film to earn less than Bachchhan Paandey at the box office was the 2012 disaster Joker. The Shirish Kunder directorial had collected Rs 22.51 crore.
Having said that, there was also Bell Bottom that released last year in theatres and could earn only Rs 30.16 crore and flopped. But, let’s be real, it was a gamble by the makers to release it in theatres as most of the places had the cinema halls shut.
And at the places where the film was released, there was only 50 per cent occupancy allowed. So, to be fair to that film, it had a fractured release.