'Go vegan, become a *** god'. That's what PETA seems to be saying in their latest video. And boy, have they managed to annoy everyone or what. For those living under a rock, PETA's an animal rights group known for their rather controversial campaigns - they're certainly no stranger to controversy, and, frankly, that's part of their DNA, their raison d'etre, so to speak.

© PETA

Did we mention they're controversial AF: PETA once sued a photographer (the infamous monkey selfie case), they've compared dog breeding to the Holocaust (yeah, we're no fans of the dog breeding industry but that is just ridiculous), published ads that make fun of issues such as weight and eating disorders, compared women to meat, and perhaps most disturbingly, they've been accused of euthanising most animals taken in by their shelters.

And last month, they scored one more win in Internet outrage bingo by being as annoyingly PETA as possible - asking people to stop using idioms such as 'kill two birds with one stone' and 'take the bull by the horns'. 

And now comes the latest doozy - a new ad that's even managed to attract flak from ardent advocates of vegetarianism and veganism.

© PETA

The ad, with the tagline “Traditional masculinity is DEAD. The secret to male sexual stamina is veggies” shows a bunch of men (with some rather disturbing facial expressions) dancing while waving around genitalia made from vegetables. Family friendly? Heck no. But more than that, what is annoying folks is PETA's cavalier attitude to the current discussion on how to nudge ideals of masculinity towards the healthier side. And let's face it, leering men waving around carrots stuck to their groin isn't exactly the most convincing argument to turn vegetarian. It's been done for shock value, and are people shocked or what.

© PETA

Yup, the Internet has gone into a fury over the ad - Leading newspapers have covered the video, columnists have penned scathing notes, and Twitter users have gone absolutely ballistic. Even any advocates of veganism have lashed out at PETA for trivialising the vegan and vegetarian movements - let's face it, making vegetables look gross might make for great shock value, but it's hardly likely to encourage people to switch over from a meat-based diet!

© PETA

But hang on a second, if their video's really managed to get so many eyeballs, they've somehow won, haven't they? Sadly, we'd agree. Excuse us while we drown our sorrows in a bowl of (certainly not carrot) soup. 

Anyhow, Twitter is up in arms and is calling out PETA for ruining vegetables for the world: 

This is so fucking horrible. I'm literally a vegan, and will never be able to eat vegetables again ð¬ð¬ð¬

— Dame Holly Lloyd (@artyfuckwit) January 16, 2019

So getting a bunch of gross dudes to ungulate with phallic vegetables hanging from their pelvis was PETA's attempt at attracting people to their cause? It's a wonder they're not more popular... https://t.co/UbH4K5bauX

— Gary From NY (@GaryTheNYer) January 21, 2019

PETA just ruined vegetables for an entire generation of people.

— Andrew Donaldson (@four4thefire) January 16, 2019

This is why people should wash their vegetables before serving them

— Ris (@RisBLP) January 20, 2019

PETA has turned people off vegetables. You had one job, @peta. One. Job.

— Anamika- Don't @ me (@NameFieldmt) January 18, 2019

What in the world is wrong with these people?  Who in the marketing department gave the go ahead on this? This is HORRIBLE, DISGUSTING, and just DISTASTEFUL!!!

— Andrea  (@Andrea19332319) January 21, 2019