Zara, this year, along with new trends and a new collection in stores, has also changed its logo. 

via GIPHY

The Spanish fashion retailer has got a new logo with its letters overlapping each other at each end and the beginning.

Designed by the French agency Baron & Baron, the logo has transformed from what looked like this

to this. 

Usually, a change in the logo of a brand means a systemic change in their services to symbolize a different perspective from the former. For example, Celine recently let go of the accent to show the functional change in their system and Bhane added another 'a' and became Bhaane.

The new logo features a minimalist typeface, very similar to the previous one released in 2011 with wide spacing and the new version is less kerned.

Now, a change isn't always warmly welcomed, which is exactly what's happening with Zara. 

Take a look at how Twitter lost it when they saw the new logo:

Zara have updated their logo. pic.twitter.com/GhhQziNV1D

— Fabio âï¸â (@fffabs) January 26, 2019

The new Zara logo is YIKES. pic.twitter.com/UOWz5xDN0C

— Brian Latimer (@briskwalk) January 30, 2019

Whoever is responsible for the new Zara logo, I just want to talk. pic.twitter.com/DHoff5pLBT

— Impact. (@mindofimpact) January 28, 2019

User's: the new Slack logo was awful

ZARA: hold my beer... pic.twitter.com/8NmOK3Pqfp

— Abdulsamad Umar (@justabdulsamad) January 27, 2019

Seriously #ZARA, what the hell??
You forgot the spaces! #zaralogo #WhatHappened #failrebrand pic.twitter.com/cljuTrp8bS

— Silvia Sguotti (@SilviaSguotti) January 30, 2019

Thank-you for coming to my TedTalk #Zara pic.twitter.com/BqiJMWefmH

— Taya Try ð (@soyuxr) January 29, 2019

However, like any change, this too should be digested soon. What do you think?