There's no doubt that 'Black Mirror' spinoff 'Bandersnatch' was a huge success which sparked a change in the course of storytelling. Even though the concept is not new, as we have previously seen it in video games, a live-action interactive movie was a first and it seems like Netflix is looking to double-down on the strategy.
Netflix VP of product, Todd Yellin revealed that the company is looking into investing in interactive storytelling. It was first introduced via interactive kids shows a few years ago and has now been adopted by other shows like 'Black Mirror'.
Even though 'Black Mirror' primarily explores the science fiction genre, Yellin added that future interactive content, “won't necessarily be science fiction, or it won't necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose, should she go out with him or him.”
It would be interesting to see whether Netflix can emulate a similar experience on a different kind of show. Interactive story-telling has been seen before in books, games like 'Detroit: Become Human' and on laser-discs in the past.
If you haven't checked out 'Black Mirror: Bandersnatch' yet, here's how you can watch/play the movie.
We hailed 'Bandersnatch' as a game-changing storytelling format that will change how we consume content forever. You can read about our experience here and it's completely spoiler free.
In order for an interactive movie or show to work, Netflix pre-caches content so that users can stream the content even with poor internet. The app pre-caches two paths every time you are faced with a choice. Due to this very reason, the interactive episode can be experienced only on supported devices such as Android smartphones, iOS devices, Xbox One, PlayStation 4 and certified Smart TVs.