Whatever PM Modi says or does, it trends. That's the rule of Twitter in India. So of course, him launching a new campaign was bound to be talked about, no surprise there.

PM Modi launched a 'Main Bhi Chowkidar' campaign this morning and shared a video and message on Twitter.

Your Chowkidar is standing firm & serving the nation.

But, I am not alone.

Everyone who is fighting corruption, dirt, social evils is a Chowkidar.

Everyone working hard for the progress of India is a Chowkidar.

Today, every Indian is saying-#MainBhiChowkidar

— Narendra Modi (@narendramodi) March 16, 2019

The video is basically a song with lyrics showcasing the government's initiatives. In the tweet, he says that today, everyone's a Chowkidar and well, now people are tweeting #MainBhiChowkidar. This particular hashtag soon became the top worldwide trend on Twitter and his tweet alone has thousands and thousands of replies, retweets, and likes.

Soon, people started tweeting using the hashtag saying every Indian is a chowkidar today because “Everyone who is fighting corruption, dirt, social evils is a Chowkidar, everyone working hard for the progress of India is a Chowkidar.”

Now everyone's proud to be a chowkidar.

Proud to be a Chowkidar. #MainBhiChowkidar https://t.co/XXwo5hxkrb

— B.S. Yeddyurappa (@BSYBJP) March 16, 2019

:@narendramodi ji our commitment towards your vision to build a #NewIndia which is strong, secure, safe, respected across the world and developed is unwavering. Millions of youths like me pledge our support to the #MainBhiChowkidar movement ðhttps://t.co/YBlb7OD4ga

— Nupur Sharma (@NupurSharmaBJP) March 16, 2019

Umm.

A Chowkidar usually gets a nametag on his dress but this one is so reliable that his whole dress is covered with name tags!  #MainBhiChowkidar #ChowkidarChorHai pic.twitter.com/9GHq8wfxKR

— Ashok Swain (@ashoswai) March 16, 2019

Fake Modi is with real Modi.

As proud Indian citizens, we all must leave no stone unturned to fight any evil in our country. Lets all pledge to unite towards a stronger and progressive India. We are all with you @narendramodi ji. Jai Hind  #MainBhiChowkidar

— Vivek Anand Oberoi (@vivekoberoi) March 16, 2019

Thank you Sir#MainBhiChowkidar because only you can:

implement One Law One Flag One Anthem & One Constitution

enact Uniform Education Uniform Healthcare & Uniform Civil Code

make a United Integrated Developed Bharat, Free from Corruption Crime Casteism Communalism Conversion https://t.co/r4ba43uZlY

— Ashwini Upadhyay (@AshwiniBJP) March 16, 2019

Even Smriti Irani tweeted.

I am proud to join #MainBhiChowkidar movement. As a citizen who loves India, I shall do my best to defeat corruption, dirt, poverty & terrorism and help create a New India which is strong, secure & prosperous.

— Smriti Z Irani (@smritiirani) March 16, 2019

People are also changing their names on Twitter.

I changed my twitter handle name today to #support #MainBhiChowkidar pic.twitter.com/jeVx2692so

— Chowkidar  Sumit Vajpai (@SumitVajpai) March 16, 2019

Okay then.

#MainBhiChowkidar
Trend is showing
Chowkidar is imandaar#CongressChorHai pic.twitter.com/tBzG2jvBsG

— Ritesh jain (@Jainritesh_rj) March 16, 2019

I don't know how that's related.

#MainBhiChowkidar Meanwhile @RanveerOfficial thinking Which dress suits him most pic.twitter.com/KcOKApp2Km

— Siddu Patil (@Siddupatil_) March 16, 2019

What is even happening anymore?

Nervous tweet Mr Rahul !

Looks like you are scared today seeing so many #MainBhiChowkidar

It's Quite natural for robbers to be nervous when they see #Chowkidar. https://t.co/Qq4Bip3m7c

— BJP Karnataka (@BJP4Karnataka) March 16, 2019

Okay.

Everyone who is fighting corruption, dirt, social evils is a Chowkidar. Everyone working hard for the progress of India is a Chowkidar. Today, every Indian is sayiing #MainBhiChowkidar pic.twitter.com/eULatsm0MR

— Kiren Rijiju (@KirenRijiju) March 16, 2019

Immensely proud to be a part of the #MainBhiChowkidar movement.

125 crore Indians stand shoulder-to-shoulder with Hon'ble PM Shri @narendramodi ji in fulfilling the vision of creating:

- a strong India,

- a secure India,

- a prosperous India- a #NewIndia.

— Biplab Kumar Deb (@BjpBiplab) March 16, 2019