A day after launching the 'Main Bhi Chowkidar' campaign on Twitter, Prime Minister Narendra Modi changed his personal Twitter handle name to 'Chowkidar Narendra Modi', following which a number of senior party members also went ahead and prefixed 'Chowkidar' before their names.
PM Modi, since his reign in 2014, has been calling himself a 'Chowkidar' from time to time reiterating the fact that he has a prominent role in protecting the nation's interest. But unfortunately Congress has turned his campaign into a jibe, with its 'Chowkidar Chor Hai' campaign, accusing the PM of corruption in the Rafale jet fighter deal.
The campaign came to the forefront on the 16th of March 2019, following which Modi changed the name of his Twitter handle. So far, Amit Shah, Piyush Goyal, JP Nadda, Harsh Vardhan, Smriti Irani and Dharmendra Pradhan have also prefixed 'Chowkidar' before their names on their Twitter accounts.
As Chowkidars of our nation, we are committed to creating a clean economy by using cashless financial transactions.
The menace of corruption and black money has adversely affected us for decades. Time to eliminate these for a better future. #MainBhiChowkidar #ChowkidarPhirSe pic.twitter.com/y44vwyM4xs
PM Modi announced that everyone who was fighting corruption, dirt and social evils, while working hard towards the progress of India are all Chowkidars.
"Your Chowkidar is standing firm & serving the nation. But, I am not alone...today, every Indian is saying-#MainBhiChowkidar," the PM said.
The phrase caught on quick the day after he announced the campaign and #ChowkidarPhirSe has been trending on Twitter since.
-He is 100% honest
-He has given houses, gas, electricity to poor.
- He has made India cleaner.
-He has made India fastest growing economy .
-He has made India safer
-He has reduced inflation.
-He has built more roads.
-He is India's pride.@narendramodi
à¤¦à¥à¤¶ à¤¬à¥à¤²à¥ à¤¦à¤¿à¤² à¤¸à¥#ChowkidarPhirSe— Chowkidar Tajinder Bagga (@TajinderBagga) 17 March 2019 17 March 2019 17 March 2019 17 March 2019
My Chowkidar is my Hope
My Chowkidar is my Safety
My Chowkidar is my Strength
My Chowkidar is my Hero
My Chowkidar is my Captain
My Chowkidar is Desh Sevak
My Chowkidar is Hardworking
My Chowkidar is Trustworthy
My Chowkidar is @narendramodi Ji ð#ChowkidarPhirSe pic.twitter.com/lK9DsRV8fG
To make this campaign more efficient, the Prime Minister has sought a tech innovation called 'conversation cards' on Twitter, whereby people will get personalised messages from him on Twitter if they participate in the campaign.
Well, to be honest, we're not sure how effective this campaign may be but seeing people change their own Twitter handles by prefixing 'Chowkidar' in front of their names tell us a great deal about how well they've taken it.